Marko ‑ UTM Order Tracker vs Sense UTM Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Marko, Oct 23, 2026 for Sense UTM Analytics.
The short answer
- Only Sense UTM Analytics lists a free plan. Paid plans start at $19/month for Marko and $3.95/month for Sense UTM Analytics.
- Sense UTM Analytics lists 5 features Marko’s listing doesn’t mention, including Activity tracking, Checkout analytics, Data export.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 300 tracked orders/month
Professional
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 1500 tracked orders/month
Business
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Up to 5000 tracked orders/month
Enterprise
- · "Buy Now" & Direct Checkout tracking
- · All features included
- · Full granular report table & filters
- · Native Shopify Admin UI Order Extension
- · Time-series & source bar charts
- · Unlimited tracked orders/month
Free
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 30 orders/month
Standard
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 150 orders/month
Pro
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Up to 500 orders/month
Premium
- · Analytics & Statistics
- · Date filter
- · UTM link generator
- · UTM tracking
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarko - UTM Order Tracker captures UTM parameters from storefront visits, then connects that attribution data to Shopify orders. Merchants can see which source, medium, and campaign generated tracked orders, review attribution directly inside Shopify Admin, and use a simple report to compare order volume by campaign source.
Sense UTM Analytics allows you to view statistics for your distribution of orders into campaigns. As you may know, ever since the release of iOS14, conversion reports have become a mess and less accurate, with delayed reporting of up to several days. Our app changes the game's rules: you can view your Shopify orders in close to real-time along with the UTM conversion analytics.
- Capture UTM parameters from storefront visits
- Show campaign attribution inside Shopify orders
- Report tracked orders by source, medium and campaign
- "Buy Now" & Direct Checkout tracking
- Live and instant insights of your UTM conversions.
- Visual graphs and statistics based on orders.
- Easy and fast UTM link generation.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marko |  Sense UTM Analytics |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Marko | Sense UTM Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 18 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Marko | Sense UTM Analytics |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month | $3.95/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | Marko | Sense UTM Analytics |
|---|---|---|
| Shopify category rank | Not enough data | #412 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 1, 2026 | Dec 28, 2022 |
| Languages | 1 | 1 |
| Developer | OrangeWeb | Sense Apps |
FAQ
Marko and Sense UTM Analytics: common questions
- Is Marko or Sense UTM Analytics cheaper?
- Only Sense UTM Analytics lists a free plan. Paid plans start at $19/month for Marko and $3.95/month for Sense UTM Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Marko lists 2 the others don’t mention, such as Historical analysis, Segmentation. Sense UTM Analytics lists 5 the others don’t mention, such as Activity tracking, Checkout analytics, Data export, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Marko, Oct 23, 2026 for Sense UTM Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Marko, Oct 23, 2026 for Sense UTM Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.