Markivo Referral & Rewards vs Toki Loyalty Program & Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Toki Loyalty Program & Rewards.
The short answer
- On the Shopify App Store: Markivo Referral & Rewards 5.0 from 2 reviews and Toki Loyalty Program & Rewards 4.9 from 98 reviews.
- Only Markivo Referral & Rewards lists a free plan. Paid plans start at $9.99/month for Markivo Referral & Rewards and $49/month for Toki Loyalty Program & Rewards.
- Toki Loyalty Program & Rewards lists 39 features Markivo Referral & Rewards’s listing doesn’t mention, including ACH payments, Affiliate programs, Auto-payments.
Head to head
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Campaign
- · 24/7 support
- · Auto-generated coupons
- · Basic analysis
- · Unlimited Referral Links
Starter
- · Advanced Fraud Detection
- · All Campaign Types
- · Everything in Free Plan plus：
- · Newsletter Signup Rewards
- · Unlimited Campaigns
Growth
- · All Campaign themes
- · Discount data analysis
- · Everything in Starter Plan plus:
Free
- · 50+ different activities & ways to earn
- · Advanced VIP tiers
- · Advanced analytics & reporting
- · Connects with 25+ Shopify tools
- · Customer Hub & design blocks
- · Earn points, credit, or cash back
Pay as you Go
- · Advanced paid membership plans
- · Advanced workflow automations
- · Apple & Google Digital Wallet Pass
- · Everything in Free
- · Free Onboarding sessions
- · Loyalty community hub
Growth
- · Dedicated support
- · Everything Included
- · Evolving loyalty app with regular update
- · Multi-Languages available (any language)
- · Seamless Migration Support
Power
- · Custom Integrations
- · Dedicated account manager
- · Enterprise features for complex builds
- · Everything Included
- · Priority custom feature build outs
- · Priority feature requests
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarkivo Referral & Rewards is an innovative referral application with the newest viral marketing mechanism. It increases your store's revenue through the power of word-of-mouth endorsements. Our app offers a set of fun and dynamic features such as blind box and collecting cards that not only enrich customers' experience with interactive and rewarding activities, but also incentivize them to invite their network to…
Toki is the all-in-one loyalty solution that lets you create a beautiful on-brand loyalty program that drives retention and results. Create a flexible loyalty program with points for purchases, birthdays, social media engagement and referrals. Set up membership tiers with special perks like cashback, free gifts, discounts and exclusive memberships. Display everything relating to loyalty in our dedicated loyalty hub.
- Build trust, reward customers, boost brand awareness
- Rewards as commissions, lower marketing costs
- Unlimited referral links
- Real-time tracking with analytics
- Loyalty: the most customizable loyalty solution on the App Store
- Paid memberships: custom billing, multiple membership, 20+ member perks
- Referral + Affiliate: Set up in minutes, security optimized, cash back or credit
- All in one comprehensive and customizable customer/member portal
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Markivo Referral & Rewards |  Toki Loyalty Program & Rewards |
|---|---|---|
| Detected stores | Not published | 177 |
| Net store change, 28 days | 0 | −8 |
| Stores added, 28 days | Not enough data | 6 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | Markivo Referral & Rewards | Toki Loyalty Program & Rewards |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 2 | 98(ahead) |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 29% |
Pricing
| Measure | Markivo Referral & Rewards | Toki Loyalty Program & Rewards |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $49/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Markivo Referral & Rewards | Toki Loyalty Program & Rewards |
|---|---|---|
| Shopify category rank | #198 | #22 |
| Shopify App Charts | Not on this week’s charts | #25 in Loyalty and rewards |
| Built for Shopify | No | Yes |
| Launched | Oct 17, 2024 | Jan 4, 2023 |
| Languages | 2 | 1 |
| Developer | Markivo | Toki |
FAQ
Markivo Referral & Rewards and Toki Loyalty Program & Rewards: common questions
- Is Markivo Referral & Rewards or Toki Loyalty Program & Rewards cheaper?
- Only Markivo Referral & Rewards lists a free plan. Paid plans start at $9.99/month for Markivo Referral & Rewards and $49/month for Toki Loyalty Program & Rewards. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Markivo Referral & Rewards or Toki Loyalty Program & Rewards?
- On the Shopify App Store: Markivo Referral & Rewards 5.0 from 2 reviews and Toki Loyalty Program & Rewards 4.9 from 98 reviews.
- What features does each app list that the other doesn’t?
- Toki Loyalty Program & Rewards lists 39 the others don’t mention, such as ACH payments, Affiliate programs, Auto-payments, Bank transfers. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Toki Loyalty Program & Rewards; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Toki Loyalty Program & Rewards. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.