Markivo Referral & Rewards vs Rivo: Loyalty Program, Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Rivo.
The short answer
- On the Shopify App Store: Markivo Referral & Rewards 5.0 from 2 reviews and Rivo 4.7 from 1,440 reviews.
- Both list a free plan. Paid plans start at $9.99/month for Markivo Referral & Rewards and $15/month for Rivo.
- Rivo lists 12 features Markivo Referral & Rewards’s listing doesn’t mention, including Cash back programs, Custom rewards, Early access.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Campaign
- · 24/7 support
- · Auto-generated coupons
- · Basic analysis
- · Unlimited Referral Links
Starter
- · Advanced Fraud Detection
- · All Campaign Types
- · Everything in Free Plan plus：
- · Newsletter Signup Rewards
- · Unlimited Campaigns
Growth
- · All Campaign themes
- · Discount data analysis
- · Everything in Starter Plan plus:
100% FREE FOREVER
- · Automated Email Campaigns
- · Branding
- · Loyalty Points Program
- · Up to 200 monthly orders
- · Ways to earn and redeem
- · [COMPARE OUR FREE PLAN TO OTHERS]
Essential
- · 2 integrations
- · 24/7 human support
- · Advanced ways to earn
- · Dedicated loyalty & referral page
- · Email branding
- · On-site prompts
Scale
- · 24/7 human support
- · Advanced Branding (Custom CSS + Fonts)
- · Analytics
- · Bonus Campaigns
- · Everything in Essential
- · Points Expiry
Plus
- · Advanced Analytics
- · Checkout Extensions
- · Custom Integrations (eg: Klaviyo events)
- · Everything in Scale
- · Rivo Developer Toolkit
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarkivo Referral & Rewards is an innovative referral application with the newest viral marketing mechanism. It increases your store's revenue through the power of word-of-mouth endorsements. Our app offers a set of fun and dynamic features such as blind box and collecting cards that not only enrich customers' experience with interactive and rewarding activities, but also incentivize them to invite their network to…
Hey! Stuart here, founder of Rivo. I built this company based on the fact that other loyalty solutions were not improving their products, and their prices kept on rising. We ship product updates every week, using Shopify's latest tech built for driving loyalty & rewards in 2026. We also have a world class customer success team who focus on one thing... driving your actual retention metrics.
- Build trust, reward customers, boost brand awareness
- Rewards as commissions, lower marketing costs
- Unlimited referral links
- Real-time tracking with analytics
- A fully customizable loyalty and referrals platform, that moves your metrics.
- Built for fast growing DTC brands
- 24/7 world class live chat support (Check out our reviews)
- Instantly integrates with your stack. Klaviyo, Gorgias, Postscript, etc.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Markivo Referral & Rewards |  Rivo |
|---|---|---|
| Detected stores | Not published | 3,958 |
| Net store change, 28 days | 0 | +15 |
| Stores added, 28 days | Not enough data | 97 |
| Big-brand share | Not enough data | 21% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Markivo Referral & Rewards | Rivo |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 2 | 1,440(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 38% |
Pricing
| Measure | Markivo Referral & Rewards | Rivo |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $15/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Markivo Referral & Rewards | Rivo |
|---|---|---|
| Shopify category rank | #198 | #30 |
| Shopify App Charts | Not on this week’s charts | #5 in Loyalty and rewards |
| Built for Shopify | No | No |
| Launched | Oct 17, 2024 | Jan 18, 2021 |
| Languages | 2 | 1 |
| Developer | Markivo | Rivo |
FAQ
Markivo Referral & Rewards and Rivo: common questions
- Is Markivo Referral & Rewards or Rivo cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Markivo Referral & Rewards and $15/month for Rivo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Markivo Referral & Rewards or Rivo?
- On the Shopify App Store: Markivo Referral & Rewards 5.0 from 2 reviews and Rivo 4.7 from 1,440 reviews.
- What features does each app list that the other doesn’t?
- Markivo Referral & Rewards lists 10 the others don’t mention, such as Affiliate links, Analytics, Automated rules, Collection links. Rivo lists 12 the others don’t mention, such as Cash back programs, Custom rewards, Early access, Exclusive access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Rivo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Rivo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.