Markivo Referral & Rewards vs Referral Candy & Affiliate
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Referral Candy & Affiliate.
The short answer
- On the Shopify App Store: Markivo Referral & Rewards 5.0 from 2 reviews and Referral Candy & Affiliate 4.9 from 1,480 reviews.
- Only Markivo Referral & Rewards lists a free plan. Paid plans start at $9.99/month for Markivo Referral & Rewards and $39/month for Referral Candy & Affiliate.
- Referral Candy & Affiliate lists 17 features Markivo Referral & Rewards’s listing doesn’t mention, including Achievement tracking, Affiliate programs, Branded portal.
Head to head
Reach new customers with a referral marketing program
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Campaign
- · 24/7 support
- · Auto-generated coupons
- · Basic analysis
- · Unlimited Referral Links
Starter
- · Advanced Fraud Detection
- · All Campaign Types
- · Everything in Free Plan plus：
- · Newsletter Signup Rewards
- · Unlimited Campaigns
Growth
- · All Campaign themes
- · Discount data analysis
- · Everything in Starter Plan plus:
Basic
- · All features on every plan
- · For brands getting started
Grow
- · All features on every plan
- · For brands scaling referral revenue
Scale
- · All features on every plan
- · For high-volume where margins matter
Enterprise
- · All features on every plan
- · Dedicated onboarding & account manager
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarkivo Referral & Rewards is an innovative referral application with the newest viral marketing mechanism. It increases your store's revenue through the power of word-of-mouth endorsements. Our app offers a set of fun and dynamic features such as blind box and collecting cards that not only enrich customers' experience with interactive and rewarding activities, but also incentivize them to invite their network to…
Grow your brand with referral & affiliate programs, instead of expensive ads. ReferralCandy helps you get more sales by rewarding loyal customers and working with affiliates. Our new Referral Expert, a built-in AI assistant, helps you launch and fine-tune campaigns from your store's real data. You already own the best acquisition channels: your own customers & affiliates.
- Build trust, reward customers, boost brand awareness
- Rewards as commissions, lower marketing costs
- Unlimited referral links
- Real-time tracking with analytics
- Set up a referral or affiliate program and get the first sales within 30 minutes
- Enable post-purchase popups, emails and pages to enroll customers in the program
- Automate customer rewards: Cash and coupons for one-off and subscription sales
- Customize your referral program with your logo, images and brand colors
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Markivo Referral & Rewards |  Referral Candy & Affiliate |
|---|---|---|
| Detected stores | Not published | 784 |
| Net store change, 28 days | 0 | −4 |
| Stores added, 28 days | Not enough data | 21 |
| Big-brand share | Not enough data | 21% |
| Top store categories | Not published | Health & Beauty, Food, Beverages & Tobacco, Apparel & Accessories |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | Markivo Referral & Rewards | Referral Candy & Affiliate |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 2 | 1,480(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 12% |
Pricing
| Measure | Markivo Referral & Rewards | Referral Candy & Affiliate |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $39/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Markivo Referral & Rewards | Referral Candy & Affiliate |
|---|---|---|
| Shopify category rank | #198 | #12(ahead) |
| Shopify App Charts | Not on this week’s charts | #16 in Affiliate programs |
| Built for Shopify | No | Yes |
| Launched | Oct 17, 2024 | Sep 28, 2010 |
| Languages | 2 | 1 |
| Developer | Markivo | ReferralCandy |
FAQ
Markivo Referral & Rewards and Referral Candy & Affiliate: common questions
- Is Markivo Referral & Rewards or Referral Candy & Affiliate cheaper?
- Only Markivo Referral & Rewards lists a free plan. Paid plans start at $9.99/month for Markivo Referral & Rewards and $39/month for Referral Candy & Affiliate. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Markivo Referral & Rewards or Referral Candy & Affiliate?
- On the Shopify App Store: Markivo Referral & Rewards 5.0 from 2 reviews and Referral Candy & Affiliate 4.9 from 1,480 reviews.
- What features does each app list that the other doesn’t?
- Markivo Referral & Rewards lists 5 the others don’t mention, such as Collection links, Free shipping, Gift card payouts, Gift cards. Referral Candy & Affiliate lists 17 the others don’t mention, such as Achievement tracking, Affiliate programs, Branded portal, Bulk link generation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Referral Candy & Affiliate; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Markivo Referral & Rewards, Nov 9, 2026 for Referral Candy & Affiliate. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.