Markivo Loyalty & Rewards vs Rivo: Loyalty Program, Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Markivo Loyalty & Rewards, Nov 9, 2026 for Rivo.
The short answer
- Both list a free plan. Paid plans start at $19.90/month for Markivo Loyalty & Rewards and $15/month for Rivo.
- Rivo lists 8 features Markivo Loyalty & Rewards’s listing doesn’t mention, including Cash back programs, Coupons, Custom rewards.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic points earning ways
- · Basic points redemption ways
- · Customer activities
- · Membership management
- · Referral reward program
Essential
- · Comprehensive points earning wanys
- · Comprehensive points redemption ways
- · Customer VIP tiers
- · Launcher and pane
- · Points expiration
Plus
- · All Essential plan features
- · Klaviyo integration
- · VIP card advanced decoration
- · VIP customers tier privileges
Enterprise
- · All Plus plan features
- · More features to be r
- · Prioritize using newly launched features
- · Priority customer support
- · Unlimited orders
100% FREE FOREVER
- · Automated Email Campaigns
- · Branding
- · Loyalty Points Program
- · Up to 200 monthly orders
- · Ways to earn and redeem
- · [COMPARE OUR FREE PLAN TO OTHERS]
Essential
- · 2 integrations
- · 24/7 human support
- · Advanced ways to earn
- · Dedicated loyalty & referral page
- · Email branding
- · On-site prompts
Scale
- · 24/7 human support
- · Advanced Branding (Custom CSS + Fonts)
- · Analytics
- · Bonus Campaigns
- · Everything in Essential
- · Points Expiry
Plus
- · Advanced Analytics
- · Checkout Extensions
- · Custom Integrations (eg: Klaviyo events)
- · Everything in Scale
- · Rivo Developer Toolkit
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarkivo Loyalty & Rewards is a cost-effective customer loyalty solution. We offer a variety of point-earning options to increase customer interaction with your store. Create a custom VIP tier system for your brand, with exclusive benefits and rewards for different customer levels. The referral program helps your store attract a continuous flow of new customers.
Hey! Stuart here, founder of Rivo. I built this company based on the fact that other loyalty solutions were not improving their products, and their prices kept on rising. We ship product updates every week, using Shopify's latest tech built for driving loyalty & rewards in 2026. We also have a world class customer success team who focus on one thing... driving your actual retention metrics.
- Points, VIP, Referrals build for fast growing your brands
- Drive sales with over 10 point-earning options powered by a powerful points rule
- A complete VIP tier program to win over all customers
- Set up a Referral program to acquire more new customers
- A fully customizable loyalty and referrals platform, that moves your metrics.
- Built for fast growing DTC brands
- 24/7 world class live chat support (Check out our reviews)
- Instantly integrates with your stack. Klaviyo, Gorgias, Postscript, etc.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Markivo Loyalty & Rewards |  Rivo |
|---|---|---|
| Detected stores | Not published | 3,958 |
| Net store change, 28 days | 0 | +15 |
| Stores added, 28 days | Not enough data | 97 |
| Big-brand share | Not enough data | 21% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | Markivo Loyalty & Rewards | Rivo |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 1,440 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 38% |
Pricing
| Measure | Markivo Loyalty & Rewards | Rivo |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19.90/month | $15/month(ahead) |
| Longest free trial | 10 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Markivo Loyalty & Rewards | Rivo |
|---|---|---|
| Shopify category rank | #305 | #30(ahead) |
| Shopify App Charts | Not on this week’s charts | #5 in Loyalty and rewards |
| Built for Shopify | No | No |
| Launched | Jan 6, 2025 | Jan 18, 2021 |
| Languages | 2 | 1 |
| Developer | Markivo | Rivo |
FAQ
Markivo Loyalty & Rewards and Rivo: common questions
- Is Markivo Loyalty & Rewards or Rivo cheaper?
- Both list a free plan. Paid plans start at $19.90/month for Markivo Loyalty & Rewards and $15/month for Rivo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Rivo lists 8 the others don’t mention, such as Cash back programs, Coupons, Custom rewards, Early access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Markivo Loyalty & Rewards, Nov 9, 2026 for Rivo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Markivo Loyalty & Rewards, Nov 9, 2026 for Rivo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.