MarketWise: Merchandiser vs Select Merch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for MarketWise, Oct 13, 2026 for Select Merch.
The short answer
- Only MarketWise lists a free plan. Paid plans start at $49/month for MarketWise and $10/month for Select Merch.
- MarketWise lists 5 features Select Merch’s listing doesn’t mention, including Collection creation, Custom rules, Filtering.
Head to head
- United Kingdom
Starter
- · Custom email sending domain
- · Market-Specific Free Shipping Bar
- · Market-Specific Product Labels
- · Markets: 2 or fewer
- · Unlimited Back-in-stock emails
- · Unlimited Collection sorting
Growth
- · Custom email sending domain
- · Market-Specific Free Shipping Bar
- · Market-Specific Product Labels
- · Markets: Up to 4
- · Unlimited Back-in-stock emails
- · Unlimited Collection sorting
Advanced
- · Custom email sending domain
- · Market-Specific Free Shipping Bar
- · Market-Specific Product Labels
- · Markets: Up to 6
- · Unlimited Back-in-stock emails
- · Unlimited Collection sorting
Global
- · Custom email sending domain
- · Market-Specific Free Shipping Bar
- · Market-Specific Product Labels
- · Markets: Unlimited
- · Unlimited Back-in-stock emails
- · Unlimited Collection sorting
Single Store
- · 1 Shopify location
- · 50 products
- · Good for small store with a single retail location.
- · Supports up to:
Multi-Store
- · 10 Shopify locations
- · 1000 products
- · Medium size retail business with multiple POS locations.
- · Supports up to:
Unlimited
- · Supports:
- · Unlimited Shopify locations
- · Unlimited products
- · Unlimited retail locations and products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSpecifically designed to integrate with Shopify Markets and work with multiple fulfilment locations, enabling you to merchandise each of your markets, improving your conversion rates and removing the need for a multi-site approach, saving both time and money.
Maximize your POS sales by tracking product performance based upon in-store placement. View sales analytics of display-areas, and see sales data for each location. By leveraging point-of-sale data, Select Merch enables you to make informed merchandising decisions, leading to increased sales. This app is ideal for retail store owners aiming to optimize store layouts to see which locations sell more.
- One store, international merchandising: No need for a multi-site strategy.
- Merchandise collections: Sort a single collection differently for each market.
- Back-in-Stock notifications: Based on market linked fulfilment locations stock.
- Product labels: Apply dynamic product labels uniquely to each market.
- Create custom in-store layouts for merch displays
- Track sales at each placement to maximize conversion
- Run reports to find optimal in-store placements
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarketWise |  Select Merch |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Not published |
| Top store countries | United Kingdom | Not published |
Reviews
| Measure | MarketWise | Select Merch |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarketWise | Select Merch |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $49/month | $10/month(ahead) |
| Longest free trial | 7 days | 15 days |
| Plans listed | 4 | 3 |
Listing
| Measure | MarketWise | Select Merch |
|---|---|---|
| Shopify category rank | #117 | Not enough data |
| Shopify App Charts | #20 in Collections | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 3, 2025 | Jul 24, 2024 |
| Languages | 1 | Not published |
| Developer | Cartmade Limited | Sunrise Integration |
FAQ
MarketWise and Select Merch: common questions
- Is MarketWise or Select Merch cheaper?
- Only MarketWise lists a free plan. Paid plans start at $49/month for MarketWise and $10/month for Select Merch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarketWise lists 5 the others don’t mention, such as Collection creation, Custom rules, Filtering, Manual. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for MarketWise, Oct 13, 2026 for Select Merch; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for MarketWise, Oct 13, 2026 for Select Merch. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.