Marketing Cost vs SimplyCost ‑ Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Marketing Cost, Nov 7, 2026 for SimplyCost.
The short answer
- Only Marketing Cost lists a free plan. Paid plans start at $9.99/month for Marketing Cost and $9.99/month for SimplyCost.
- SimplyCost lists 22 features Marketing Cost’s listing doesn’t mention, including Analytics dashboard, COGS tracking, Data export.
Head to head
Track Costs, Profit, Expenses & more.
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Account
- · Connect 1 Ad Account
Core Subscription
- · Connect 2 Ad Accounts
- · Receive Daily Reports
Pro Subscription
- · Connect Unlimited Ad Accounts
- · Track Source of Sales
Starter
- · Ads integrations
- · Custom expenses and expense categories
- · Handling costs
- · Processing & transaction fees
- · Profit Dashboard
- · Profit Reports and P&L statement
Pro
- · Ads integrations
- · Custom expenses and expense categories
- · Handling costs
- · Processing & transaction fees
- · Profit Dashboard
- · Profit Reports and P&L statement
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEnjoy a clear, real-time view of your marketing spend, order data, and costs into one simple dashboard. The app auto-syncs your data daily and sends you an email report with a daily cost breakdown. No more wondering or switching between ad platforms — everything you need to understand your marketing costs is in one simple dashboard.
SimplyCost tracks your store’s profit automatically, so you can stop keeping spreadsheets. It brings together your sales, product costs, ad spend, payment fees, shipping and handling costs and your own expenses. See your profit on a dashboard, in reports, or as a profit and loss statement by month, quarter or year that you can compare with a past period and print.
- Track Facebook, Instagram, Google & TikTok ad spend in one dashboard
- Daily email reports with per-campaign cost breakdown and ROI metrics
- Auto-sync ad data with Shopify sales to calculate true marketing costs
- Connect and pull advertising spend from major Ad platforms.
- Add custom one-off expenses or recurring expenses.
- Setup processing fees rate for each payment gateway.
- Setup Shopify transaction fees if your stores are not using Shopify Payments.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marketing Cost |  SimplyCost |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Marketing Cost | SimplyCost |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 71 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Marketing Cost | SimplyCost |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 5 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Marketing Cost | SimplyCost |
|---|---|---|
| Shopify category rank | #301 | #490 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 11, 2026 | Dec 2, 2016 |
| Languages | 1 | 1 |
| Developer | Vectorize | Zapfor Apps |
FAQ
Marketing Cost and SimplyCost: common questions
- Is Marketing Cost or SimplyCost cheaper?
- Only Marketing Cost lists a free plan. Paid plans start at $9.99/month for Marketing Cost and $9.99/month for SimplyCost. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- SimplyCost lists 22 the others don’t mention, such as Analytics dashboard, COGS tracking, Data export, Expense tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Marketing Cost, Nov 7, 2026 for SimplyCost; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Marketing Cost, Nov 7, 2026 for SimplyCost. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.