Marketing Cost vs Profit Calc: Profit Calculator
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Marketing Cost, Nov 4, 2026 for Profit Calc.
The short answer
- Only Marketing Cost lists a free plan. Paid plans start at $9.99/month for Marketing Cost and $39/month for Profit Calc.
- Profit Calc lists 18 features Marketing Cost’s listing doesn’t mention, including Analytics dashboard, COGS tracking, Custom reports.
Head to head
Understand Your Profit With: Dashboards, Analytics, & Insights
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Account
- · Connect 1 Ad Account
Core Subscription
- · Connect 2 Ad Accounts
- · Receive Daily Reports
Pro Subscription
- · Connect Unlimited Ad Accounts
- · Track Source of Sales
Starter
- · Advanced profit analytics & insights
- · All COGS Integrations
- · All Major Ad Platform Integrations
- · Premium Support
- · Real time & Historical Currency Conv.
- · Up to 500 orders/month
Growth
- · Advanced profit analytics & insights
- · All COGS Integrations
- · All Major Ad Platform Integrations
- · Premium Support
- · Real time & Historical Currency Conv.
- · Up to 1500 orders/month
Pro
- · Advanced profit analytics & insights
- · All COGS Integrations
- · All Major Ad Platform Integrations
- · Premium Support
- · Real time & Historical Currency Conv.
- · Up to 3000 orders/month
Unlimited
- · Advanced profit analytics & insights
- · All COGS Integrations
- · All Major Ad Platform Integrations
- · Premium Support
- · Real time & Historical Currency Conv.
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEnjoy a clear, real-time view of your marketing spend, order data, and costs into one simple dashboard. The app auto-syncs your data daily and sends you an email report with a daily cost breakdown. No more wondering or switching between ad platforms — everything you need to understand your marketing costs is in one simple dashboard.
Stop guessing your real profit. Profit Calc automatically calculates true profit using orders, product costs, shipping, taxes, and ad spend. Skip messy spreadsheets and get clear profit reports, dashboards, and analytics by order, product, or store. Track ROAS, AOV, refunds, transaction fees, expenses, and ad spend in one place. Sync Meta, Google, TikTok, Snapchat, and more.
- Track Facebook, Instagram, Google & TikTok ad spend in one dashboard
- Daily email reports with per-campaign cost breakdown and ROI metrics
- Auto-sync ad data with Shopify sales to calculate true marketing costs
- Skip the spreadsheets and get automatic calculations with profit analysis.
- Advanced calculations, insights, and metrics. All in a customizable dashboard.
- Syncs with Facebook, Google, Bing, Tik Tok, Snapchat, and Pinterest ads.
- Aliexpress, Printful, Printify, CJ Dropshipping, and "cost per item" integration.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marketing Cost |  Profit Calc |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Marketing Cost | Profit Calc |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 66 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Marketing Cost | Profit Calc |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $39/month |
| Longest free trial | 5 days | 15 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Marketing Cost | Profit Calc |
|---|---|---|
| Shopify category rank | #301 | #50 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 11, 2026 | Dec 16, 2019 |
| Languages | 1 | 1 |
| Developer | Vectorize | Profit Calc |
FAQ
Marketing Cost and Profit Calc: common questions
- Is Marketing Cost or Profit Calc cheaper?
- Only Marketing Cost lists a free plan. Paid plans start at $9.99/month for Marketing Cost and $39/month for Profit Calc. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Profit Calc lists 18 the others don’t mention, such as Analytics dashboard, COGS tracking, Custom reports, Daily sales summary. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Marketing Cost, Nov 4, 2026 for Profit Calc; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Marketing Cost, Nov 4, 2026 for Profit Calc. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.