Margyn: Profit & LTV Analytics vs MerchantFlow: Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Margyn, Oct 29, 2026 for MerchantFlow.
The short answer
- Paid plans start at $32/month for Margyn and $49/month for MerchantFlow.
- MerchantFlow lists 7 features Margyn’s listing doesn’t mention, including Benchmarking, Custom reports, Data export.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
All-In-One
- · Automated daily & weekly reports
- · Customer lifetime value cohorts
- · Google PMax breakdowns
- · Meta Ads & Google Ads tracking
- · P&L statements
- · Product-level margin analysis
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMargyn connects your Shopify store, Meta Ads, Google Ads, and TikTok Ads to show true profit — not just revenue. Every order is broken down by ad spend, shipping, payment fees, returns, and other fees. No CSV uploads, no manual setup. See which customers drive repeat profit with LTV cohort analysis. Track product margins with FIFO inventory tracking — the same method accountants use, but automated.
MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
- Auto-sync ad account data from Meta, Google – including Google PMax insights
- Real-time P&L dashboards with net contribution margin per order and product
- LTV cohort analysis — see which customers actually drive long-term profit
- AI-powered insights that flag margin problems and revenue opportunities
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margyn |  MerchantFlow |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Margyn | MerchantFlow |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Margyn | MerchantFlow |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $32/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Margyn | MerchantFlow |
|---|---|---|
| Shopify category rank | #1265 | #239(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 30, 2026 | May 6, 2026 |
| Languages | 2 | 1 |
| Developer | Interactic Media | MerchantFlow |
FAQ
Margyn and MerchantFlow: common questions
- Is Margyn or MerchantFlow cheaper?
- Paid plans start at $32/month for Margyn and $49/month for MerchantFlow. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Margyn lists 3 the others don’t mention, such as Forecasting, Multi-store reports, Report scheduling. MerchantFlow lists 7 the others don’t mention, such as Benchmarking, Custom reports, Data export, Loyalty analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Margyn, Oct 29, 2026 for MerchantFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Margyn, Oct 29, 2026 for MerchantFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.