MarginWise vs Stupidify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginWise, Nov 6, 2026 for Stupidify.
The short answer
- Paid plans start at $5/month for MarginWise and $4.99/month for Stupidify.
- MarginWise lists 3 features Stupidify’s listing doesn’t mention, including Custom reports, Data export, Historical analysis.
Head to head
Beta Launch
- · Custom expenses and costs
- · Live profit and expense dashboard
- · Multi-year trends
- · Profit by order, product, type, & more
- · Unlimited orders, 4 years of history
Stupidify
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSee exactly which products actually make money, and how your margins trend over time by product, category, and more. MarginWise saves you time by automating your cost tracking to quickly show you what you're keeping.
Stupidify reads your products, stock and the last 60 days of orders, then runs eight checks: unsold stock, revenue tied to a few products, top sellers about to run out, discount habits, refunds, sales drops, thin product pages and missing product costs. You see the five problems that matter most, worst first, each with the real number behind it and one plain fix. Every finding comes with a joke in the tone you pick.
- Track how all your KPI's are trending in a clutter free dashboard.
- P&L reports summarized by day, week, month, quarter and year.
- Easy setup for COGS, shipping cost, transaction fees, and more.
- Detailed profit reports by order, product, type, and more.
- Eight checks on your real sales, stock and catalog data
- Chaos Score from 0 to 100, with the worst problems first
- One clear fix for every problem, with the number behind it
- Three joke tones: petty, spoof or absurd. Same numbers, different jokes
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginWise | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginWise | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginWise | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $5/month | $4.99/month(ahead) |
| Longest free trial | 14 days | 3 days |
| Plans listed | 1 | 1 |
Listing
| Measure | MarginWise | |
|---|---|---|
| Shopify category rank | #1505 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 6, 2026 | Nov 6, 2026 |
| Languages | 1 | 1 |
| Developer | AutoEase | Contradeck |
FAQ
MarginWise and Stupidify: common questions
- Is MarginWise or Stupidify cheaper?
- Paid plans start at $5/month for MarginWise and $4.99/month for Stupidify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginWise lists 3 the others don’t mention, such as Custom reports, Data export, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginWise, Nov 6, 2026 for Stupidify; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginWise, Nov 6, 2026 for Stupidify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.