MarginWise vs Profytly — Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginWise, Oct 22, 2026 for Profytly.
The short answer
- Paid plans start at $5/month for MarginWise and $29.90/month for Profytly.
- MarginWise lists 2 features Profytly’s listing doesn’t mention, including Custom reports, Historical analysis.
Head to head
Beta Launch
- · Custom expenses and costs
- · Live profit and expense dashboard
- · Multi-year trends
- · Profit by order, product, type, & more
- · Unlimited orders, 4 years of history
Starter
Growth
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSee exactly which products actually make money, and how your margins trend over time by product, category, and more. MarginWise saves you time by automating your cost tracking to quickly show you what you're keeping.
Revenue is easy to measure and a poor guide to whether a month actually made money. The numbers that decide it — COGS, the fee your gateway really charged, tax, shipping, refunds and your operating overheads — sit in different places and never meet. Profytly brings them into one figure for every order, and shows where each one came from.
- Track how all your KPI's are trending in a clutter free dashboard.
- P&L reports summarized by day, week, month, quarter and year.
- Easy setup for COGS, shipping cost, transaction fees, and more.
- Detailed profit reports by order, product, type, and more.
- Net profit per order, product, country and day, not just revenue
- The real gateway deduction on each transaction, not a flat estimate
- COGS from Shopify inventory, with per-variant overrides and handling
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginWise |  Profytly |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginWise | Profytly |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginWise | Profytly |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $29.90/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | MarginWise | Profytly |
|---|---|---|
| Shopify category rank | #1505 | #717(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 6, 2026 | Jul 30, 2026 |
| Languages | 1 | 3 |
| Developer | AutoEase | Express RV International LLC |
FAQ
MarginWise and Profytly: common questions
- Is MarginWise or Profytly cheaper?
- Paid plans start at $5/month for MarginWise and $29.90/month for Profytly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginWise lists 2 the others don’t mention, such as Custom reports, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginWise, Oct 22, 2026 for Profytly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginWise, Oct 22, 2026 for Profytly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.