MarginWise vs ProfitGuard Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $5/month for MarginWise and $19/month for ProfitGuard Pro.
- MarginWise lists 4 features ProfitGuard Pro’s listing doesn’t mention, including Custom reports, Data export, Historical analysis.
Head to head
Beta Launch
- · Custom expenses and costs
- · Live profit and expense dashboard
- · Multi-year trends
- · Profit by order, product, type, & more
- · Unlimited orders, 4 years of history
Growth
- · AI-generated weekly profit summary
- · Action center with priority tasks
- · COGS import via CSV
- · Live profit dashboard & health score
- · Product-level profit tracking
- · Revenue, COGS & refund metrics
Advanced
- · Advanced profit breakdowns
- · Cause finder — refund analysis
- · Custom alert thresholds
- · Dead inventory detector
- · Email alert notifications
- · Everything in Growth plan
Premium
- · Advanced export options
- · Dedicated onboarding support
- · Early access to new features
- · Everything in Advanced plan
- · Extended data retention
- · Priority email support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSee exactly which products actually make money, and how your margins trend over time by product, category, and more. MarginWise saves you time by automating your cost tracking to quickly show you what you're keeping.
ProfitGuard Pro tracks real net profit in real time — not just revenue. It accounts for every deduction: COGS, refunds, discounts, shipping, and payment fees. The Action Center ranks alerts by financial impact so you fix what matters first. The Cause Finder shows which products drive refunds. Dead Inventory flags stock tying up cash. Every week, an AI summary explains your profit trends in plain English.
- Track how all your KPI's are trending in a clutter free dashboard.
- P&L reports summarized by day, week, month, quarter and year.
- Easy setup for COGS, shipping cost, transaction fees, and more.
- Detailed profit reports by order, product, type, and more.
- Real-time profit dashboard with health score, margin, and revenue trends
- Smart alerts — refund spikes, revenue drops, discount overuse ranked by impact
- AI-generated weekly profit summary in plain English
- Product-level profit and margin breakdown with COGS sync
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginWise |  ProfitGuard Pro |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginWise | ProfitGuard Pro |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginWise | ProfitGuard Pro |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $19/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | MarginWise | ProfitGuard Pro |
|---|---|---|
| Shopify category rank | #1505(ahead) | #1644 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 6, 2026 | May 5, 2026 |
| Languages | 1 | 1 |
| Developer | AutoEase | ZestoraX |
FAQ
MarginWise and ProfitGuard Pro: common questions
- Is MarginWise or ProfitGuard Pro cheaper?
- Paid plans start at $5/month for MarginWise and $19/month for ProfitGuard Pro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginWise lists 4 the others don’t mention, such as Custom reports, Data export, Historical analysis, Profit insights. ProfitGuard Pro lists 1 the others don’t mention, such as AI insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.