MarginTruth vs ProfitTruth
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for MarginTruth, May 15, 2026 for ProfitTruth.
The short answer
- Only MarginTruth lists a free plan.
- ProfitTruth lists 3 features MarginTruth’s listing doesn’t mention, including Marketing attribution, ROAS, UTM tracking.
Head to head
MarginTruth Free
MarginTruth
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginTruth breaks your month's margin down term by term, and every term names the Shopify field it came from and the time it was read. A term Shopify does not report is declared missing, never counted as zero, and the total holding it is marked incomplete. Every order is reconciled against the net amount Shopify publishes for it, and the gap is shown instead of absorbed.
Profit Truth helps merchants understand contribution profit across store orders. It brings order totals, refunds, shipping, fees, COGS, and ad spend into an embedded dashboard so teams can spot weak margins, review campaign performance, and keep reporting focused on profit instead of revenue alone.
- Every term names the Shopify field it came from and when it was read
- A missing unit cost is declared missing, with the product it concerns
- The gap with Shopify's published net is shown, instead of absorbed
- Profit dashboard for orders, refunds, fees, shipping, COGS, and ad spend
- Campaign attribution from UTM, landing-page, referrer, and journey data
- Order sync with webhook status and encrypted token storage
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginTruth |  ProfitTruth |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginTruth | ProfitTruth |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginTruth | ProfitTruth |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | MarginTruth | ProfitTruth |
|---|---|---|
| Shopify category rank | #1626 | #1501(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 10, 2026 | May 15, 2026 |
| Languages | 1 | 1 |
| Developer | AppCreator | Metalsoft |
FAQ
MarginTruth and ProfitTruth: common questions
- Is MarginTruth or ProfitTruth cheaper?
- Only MarginTruth lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ProfitTruth lists 3 the others don’t mention, such as Marketing attribution, ROAS, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for MarginTruth, May 15, 2026 for ProfitTruth; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for MarginTruth, May 15, 2026 for ProfitTruth. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.