MarginTruth vs MarginWise
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for MarginTruth, Oct 13, 2026 for MarginWise.
The short answer
- Only MarginTruth lists a free plan. Paid plans start at $29/month for MarginTruth and $5/month for MarginWise.
- MarginWise lists 2 features MarginTruth’s listing doesn’t mention, including Custom reports, Data export.
Head to head
MarginTruth Free
MarginTruth
Beta Launch
- · Custom expenses and costs
- · Live profit and expense dashboard
- · Multi-year trends
- · Profit by order, product, type, & more
- · Unlimited orders, 4 years of history
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginTruth breaks your month's margin down term by term, and every term names the Shopify field it came from and the time it was read. A term Shopify does not report is declared missing, never counted as zero, and the total holding it is marked incomplete. Every order is reconciled against the net amount Shopify publishes for it, and the gap is shown instead of absorbed.
See exactly which products actually make money, and how your margins trend over time by product, category, and more. MarginWise saves you time by automating your cost tracking to quickly show you what you're keeping.
- Every term names the Shopify field it came from and when it was read
- A missing unit cost is declared missing, with the product it concerns
- The gap with Shopify's published net is shown, instead of absorbed
- Track how all your KPI's are trending in a clutter free dashboard.
- P&L reports summarized by day, week, month, quarter and year.
- Easy setup for COGS, shipping cost, transaction fees, and more.
- Detailed profit reports by order, product, type, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginTruth |  MarginWise |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginTruth | MarginWise |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginTruth | MarginWise |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month | $5/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 1 |
Listing
| Measure | MarginTruth | MarginWise |
|---|---|---|
| Shopify category rank | #1630 | #1505(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 10, 2026 | Apr 6, 2026 |
| Languages | 1 | 1 |
| Developer | AppCreator | AutoEase |
FAQ
MarginTruth and MarginWise: common questions
- Is MarginTruth or MarginWise cheaper?
- Only MarginTruth lists a free plan. Paid plans start at $29/month for MarginTruth and $5/month for MarginWise. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginWise lists 2 the others don’t mention, such as Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for MarginTruth, Oct 13, 2026 for MarginWise; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for MarginTruth, Oct 13, 2026 for MarginWise. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.