Margins vs TP: True Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 4, 2026 for Margins, Nov 9, 2026 for TP.
The short answer
- On the Shopify App Store: Margins 5.0 from 1 reviews and TP 4.9 from 926 reviews.
- TP lists 36 features Margins’s listing doesn’t mention, including Abandoned cart, Analytics dashboard, Checkout analytics.
Head to head
Profit Calculator+Profit Tracker+Profit Loss+Net Profit & COGS
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 300 orders/month
- · Custom Costs
- · Customer Lifetime Value
- · Quantity-based COGS
- · Realtime Profit Dashboard
- · Weight-based Shipping Cost
Advanced
- · 600 orders/month
- · All in Basic Plan
- · Bundling Insights
- · Customize Email Report
- · P&L Report
- · Product Analytics
Ultimate
- · 1500 orders/month
- · Ad Sync Custom Rules
- · All in Advanced Plan
- · Unlimited COGS Zones
Enterprise
- · 3500 orders/month
- · Access to all features
- · Marketing Attribution
- · Prioritized support
- · Unlimited Team members
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMargins is the financial brain of your business. Connect your Shopify store, banks, and business apps to get accurate, real-time financial data. See true margins, channel performance, SKU profitability, cash flow, and more. Connect Claude, ChatGPT or any AI tool via MCP to ask questions, build custom dashboards, or use pre-built dashboards designed for ecommerce. No black-box reporting. No waiting.
TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place.
- AI-ready data: View financial data in Margins, make your own, or connect via MCP
- Real-time margins: See true profitability in real time, not weeks after the fact
- SKU-level data: Track revenue, costs, and profit for every product you sell
- True ROAS: Measure marketing performance based on profit, not just revenue
- Net Profit tracker: Know your financial health with a real-time Profit Dashboard
- Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
- Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
- Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margins |  TP |
|---|---|---|
| Detected stores | Not published | 2,584 |
| Net store change, 28 days | 0 | −14 |
| Stores added, 28 days | Not enough data | 30 |
| Big-brand share | Not enough data | 15% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Margins | TP |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 1 | 926(ahead) |
| New reviews, 28 days | Not enough data | 11 |
| Reviewers a year or more in | Not enough data | 8% |
FAQ
Margins and TP: common questions
- Which has better reviews, Margins or TP?
- On the Shopify App Store: Margins 5.0 from 1 reviews and TP 4.9 from 926 reviews.
- What features does each app list that the other doesn’t?
- TP lists 36 the others don’t mention, such as Abandoned cart, Analytics dashboard, Checkout analytics, COGS tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 4, 2026 for Margins, Nov 9, 2026 for TP; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 4, 2026 for Margins, Nov 9, 2026 for TP. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.