Margins vs NeoProfit: AI Profit Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 4, 2026 for Margins, Oct 30, 2026 for NeoProfit.
The short answer
- On the Shopify App Store: Margins 5.0 from 1 reviews and NeoProfit 5.0 from 2 reviews.
- Only NeoProfit lists a free plan.
- NeoProfit lists 12 features Margins’s listing doesn’t mention, including Abandoned cart, AI insights, Analytics dashboard.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All Features
- · Up to 100 orders/month
Starter
- · Ad spend integration
- · COGS & shipping cost tracking
- · Claude Powered AI Profit Insights
- · Customer lifetime value (LTV)
- · Net profit dashboard
- · P&L report
Growth
- · Everything in Starter
- · Priority support
- · Up to 1,500 orders/month
Scale
- · Everything in Growth
- · Lowest overage rate ($0.03/order)
- · Priority support
- · Up to 5,000 orders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMargins is the financial brain of your business. Connect your Shopify store, banks, and business apps to get accurate, real-time financial data. See true margins, channel performance, SKU profitability, cash flow, and more. Connect Claude, ChatGPT or any AI tool via MCP to ask questions, build custom dashboards, or use pre-built dashboards designed for ecommerce. No black-box reporting. No waiting.
Shopify shows revenue. NeoProfit shows what you actually keep. Track real net profit after COGS, shipping, transaction fees, ad spend, refunds, and chargebacks. Connect TikTok Ads, set product and bundle costs, and see margins by order, SKU, customer LTV, cohort, and day. AI insights help flag low-margin products, bad ROAS, loss-making days, and profit leaks before you scale them.
- AI-ready data: View financial data in Margins, make your own, or connect via MCP
- Real-time margins: See true profitability in real time, not weeks after the fact
- SKU-level data: Track revenue, costs, and profit for every product you sell
- True ROAS: Measure marketing performance based on profit, not just revenue
- Real-time net profit dashboard after COGS, fees, ad spend, and shipping
- Product analytics ranked by margin — find your winners by SKU
- Ad platform integration pulls daily spend into every profit calc
- AI insights flag thin margins, loss-making days, and low ROAS
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margins |  NeoProfit |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Margins | NeoProfit |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 2(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Margins and NeoProfit: common questions
- Is Margins or NeoProfit cheaper?
- Only NeoProfit lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Margins or NeoProfit?
- On the Shopify App Store: Margins 5.0 from 1 reviews and NeoProfit 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- NeoProfit lists 12 the others don’t mention, such as Abandoned cart, AI insights, Analytics dashboard, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 4, 2026 for Margins, Oct 30, 2026 for NeoProfit; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 4, 2026 for Margins, Oct 30, 2026 for NeoProfit. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.