MarginOS Profit & Inventory OS vs roasWhale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for MarginOS Profit & Inventory OS, Oct 13, 2026 for roasWhale.
The short answer
- Paid plans start at $375/month for MarginOS Profit & Inventory OS and $19/month for roasWhale.
- roasWhale lists 11 features MarginOS Profit & Inventory OS’s listing doesn’t mention, including Activity tracking, Benchmarking, Checkout analytics.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Founders Beta
- · Channel & Campaign Profit
- · Customer Profit
- · Free Integrations
- · New Features Included
- · No GMV or Order Tiers
- · Profit & Inventory Command Center
starter
- · 1 store
- · 500 orders per month
- · Inventory and purchase orders
- · Live profit dashboard and P&L report
- · Product analytics and ad attribution
growth
- · 2,000 orders per month
- · 3 stores
- · Automatic ad platform spend sync
- · Everything in Starter
- · Unlimited AI questions
scale
- · 6,000 orders per month
- · Everything in Growth
- · Priority support
- · Unlimited stores
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginOS is the Profit & Inventory OS for scaling Shopify DTC brands. Connect Shopify, Google Ads, Meta Ads, and fulfillment data to see profit by SKU, channel, and customer. Find what to SCALE, FIX, STOP, and PROTECT: profitable products, losing campaigns, margin leaks, customer cohorts, and cash trapped in inventory.
Revenue tells you nothing about what you actually keep. RoasWhale attaches every cost to every order the second it lands: COGS, transaction fees, shipping, refunds, taxes and ad spend, then rolls it all into a live P&L, product-level profit and a four-level ad attribution report built on your own order data, not platform-reported numbers. Set your costs once.
- Single profit command center across Shopify, 3PL/warehouse, and Ad platforms.
- SKU-level gross margin and contribution profit per order and product.
- CAC payback and Lifetime Gross Profit (LTGP) tracking you can trust.
- Identify profit leaks from COGS, shipping, discounts and returns.
- Live P&L: every order lands with COGS, fees, shipping and refunds attached
- Attribution across campaigns, ad sets and ads, matched to your real orders
- One-click pixel captures first and last touch. No theme code required
- Inventory, purchase orders and days of stock beside your profit numbers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginOS Profit & Inventory OS |  roasWhale |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginOS Profit & Inventory OS | roasWhale |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginOS Profit & Inventory OS | roasWhale |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $375/month | $19/month(ahead) |
| Longest free trial | 30 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | MarginOS Profit & Inventory OS | roasWhale |
|---|---|---|
| Shopify category rank | #504(ahead) | #1149 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 15, 2026 | Aug 5, 2026 |
| Languages | 1 | 1 |
| Developer | EggVantage AI Solutions LLC | OHLLC |
FAQ
MarginOS Profit & Inventory OS and roasWhale: common questions
- Is MarginOS Profit & Inventory OS or roasWhale cheaper?
- Paid plans start at $375/month for MarginOS Profit & Inventory OS and $19/month for roasWhale. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginOS Profit & Inventory OS lists 2 the others don’t mention, such as GDPR compliance, Notifications. roasWhale lists 11 the others don’t mention, such as Activity tracking, Benchmarking, Checkout analytics, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for MarginOS Profit & Inventory OS, Oct 13, 2026 for roasWhale; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for MarginOS Profit & Inventory OS, Oct 13, 2026 for roasWhale. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.