MarginLens ‑ AI Powered vs Profit AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginLens, Oct 22, 2026 for Profit AI.
The short answer
- Only Profit AI lists a free plan. Paid plans start at $9.99/month for MarginLens and $799/month for Profit AI.
- Profit AI lists 5 features MarginLens’s listing doesn’t mention, including Cohort analysis, Custom dashboards, Funnel analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 14-day free trial
- · 3 AI analyses per day
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
Growth
- · 10 AI analyses per day
- · 14-day free trial
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
Unlimited
- · 14-day free trial
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
- · Real margin calculator
Free
- · Assign your team
- · Cost Management
- · Facebook Ads integration
- · Google Ads integration
- · Profit Dashboard
- · Target Management
Profit AI
- · AI Media Buyer
- · AI Powered Profit Planning
- · Ad Spend Calculator
- · Dedicated Support
- · Facebook, Google & TikTok Ads Profit
- · Plan vs Actual
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour sale price isn't your profit. After Shopify fees, payment processing, shipping, returns, and ad spend — the real number is often a shock. MarginLens - AI Powered shows your true margin per product, automatically. Get instant health ratings, AI-powered profit coaching, dead stock alerts, order-level profit tracking, one-click price updates, and weekly email digests. Connect in one click. Enter costs once.
Profit AI helps users make decisions confidently. Build a Profit & Loss at lightning speed, one that connects the latest AI models to your store and ad platform data. Profit AI lets you track real-time contribution and net profit, set targets for your store and track progress towards them, and assign your team to tasks that improve your profit performance.
- - True profit margin calculator
- - AI-powered profit improvement recommendations
- - One-click price updates
- - Dead stock detection and liquidation tools
- Set targets for your profit metrics, and measure your progress toward them.
- Use AI to assign your team to tasks
- Use AI to get recommendations on your ad spend
- Measure the relationship between ad spend and your new customer revenue
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginLens |  Profit AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginLens | Profit AI |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 14 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginLens | Profit AI |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $799/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | MarginLens | Profit AI |
|---|---|---|
| Shopify category rank | #1480 | #137(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | May 14, 2026 | Dec 25, 2025 |
| Languages | 1 | 1 |
| Developer | LensWork Studio | Profit AI |
FAQ
MarginLens and Profit AI: common questions
- Is MarginLens or Profit AI cheaper?
- Only Profit AI lists a free plan. Paid plans start at $9.99/month for MarginLens and $799/month for Profit AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginLens lists 2 the others don’t mention, such as Data export, Real-time tracking. Profit AI lists 5 the others don’t mention, such as Cohort analysis, Custom dashboards, Funnel analysis, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginLens, Oct 22, 2026 for Profit AI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginLens, Oct 22, 2026 for Profit AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.