MarginLens ‑ AI Powered vs NeoProfit: AI Profit Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginLens, Oct 30, 2026 for NeoProfit.
The short answer
- Only NeoProfit lists a free plan. Paid plans start at $9.99/month for MarginLens and $9.50/month for NeoProfit.
- NeoProfit lists 8 features MarginLens’s listing doesn’t mention, including Abandoned cart, Checkout analytics, Custom dashboards.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 14-day free trial
- · 3 AI analyses per day
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
Growth
- · 10 AI analyses per day
- · 14-day free trial
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
Unlimited
- · 14-day free trial
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
- · Real margin calculator
Free
- · All Features
- · Up to 100 orders/month
Starter
- · Ad spend integration
- · COGS & shipping cost tracking
- · Claude Powered AI Profit Insights
- · Customer lifetime value (LTV)
- · Net profit dashboard
- · P&L report
Growth
- · Everything in Starter
- · Priority support
- · Up to 1,500 orders/month
Scale
- · Everything in Growth
- · Lowest overage rate ($0.03/order)
- · Priority support
- · Up to 5,000 orders/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour sale price isn't your profit. After Shopify fees, payment processing, shipping, returns, and ad spend — the real number is often a shock. MarginLens - AI Powered shows your true margin per product, automatically. Get instant health ratings, AI-powered profit coaching, dead stock alerts, order-level profit tracking, one-click price updates, and weekly email digests. Connect in one click. Enter costs once.
Shopify shows revenue. NeoProfit shows what you actually keep. Track real net profit after COGS, shipping, transaction fees, ad spend, refunds, and chargebacks. Connect TikTok Ads, set product and bundle costs, and see margins by order, SKU, customer LTV, cohort, and day. AI insights help flag low-margin products, bad ROAS, loss-making days, and profit leaks before you scale them.
- - True profit margin calculator
- - AI-powered profit improvement recommendations
- - One-click price updates
- - Dead stock detection and liquidation tools
- Real-time net profit dashboard after COGS, fees, ad spend, and shipping
- Product analytics ranked by margin — find your winners by SKU
- Ad platform integration pulls daily spend into every profit calc
- AI insights flag thin margins, loss-making days, and low ROAS
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginLens |  NeoProfit |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginLens | NeoProfit |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginLens | NeoProfit |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $9.50/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | MarginLens | NeoProfit |
|---|---|---|
| Shopify category rank | #1480 | #480(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 14, 2026 | May 11, 2026 |
| Languages | 1 | 1 |
| Developer | LensWork Studio | NeoDev |
FAQ
MarginLens and NeoProfit: common questions
- Is MarginLens or NeoProfit cheaper?
- Only NeoProfit lists a free plan. Paid plans start at $9.99/month for MarginLens and $9.50/month for NeoProfit. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginLens lists 2 the others don’t mention, such as Data export, Real-time tracking. NeoProfit lists 8 the others don’t mention, such as Abandoned cart, Checkout analytics, Custom dashboards, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginLens, Oct 30, 2026 for NeoProfit; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginLens, Oct 30, 2026 for NeoProfit. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.