MarginLens ‑ AI Powered vs Margyn: Profit & LTV Analytics

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginLens, Oct 14, 2026 for Margyn.

The short answer

  • Paid plans start at $9.99/month for MarginLens and $32/month for Margyn.
  • Margyn lists 11 features MarginLens’s listing doesn’t mention, including Cohort analysis, Custom dashboards, Forecasting.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Finances - Other
  • Analytics
Languages
  • English
  • English
  • Hungarian
Launched
May 14, 2026
Apr 30, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $9.99 to $29.99/month
$32/month
Plans
Starter$9.99/month
14-day free trial
  • · 14-day free trial
  • · 3 AI analyses per day
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
Growth$14.99/month
14-day free trial
  • · 10 AI analyses per day
  • · 14-day free trial
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
Unlimited$29.99/month
14-day free trial
  • · 14-day free trial
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
  • · Real margin calculator
All-In-One$32/month
14-day free trial
  • · Automated daily & weekly reports
  • · Customer lifetime value cohorts
  • · Google PMax breakdowns
  • · Meta Ads & Google Ads tracking
  • · P&L statements
  • · Product-level margin analysis
Coverage
6 of 17 features35%
14 of 17 features82%
Unique strengths
  • Custom reports
  • Data export
  • Real-time tracking
  • Cohort analysis
  • Custom dashboards
  • Forecasting
  • GDPR compliance
  • +7 more
Analytics
35%6/17
82%14/17
Customer behavior
33%1/3
67%2/3
Marketing and sales
50%2/4
100%4/4
Visuals and reports
30%3/10
80%8/10
3311onlybothonly
MarginLensMargyn17 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Your sale price isn't your profit. After Shopify fees, payment processing, shipping, returns, and ad spend — the real number is often a shock. MarginLens - AI Powered shows your true margin per product, automatically. Get instant health ratings, AI-powered profit coaching, dead stock alerts, order-level profit tracking, one-click price updates, and weekly email digests. Connect in one click. Enter costs once.

Margyn connects your Shopify store, Meta Ads, Google Ads, and TikTok Ads to show true profit — not just revenue. Every order is broken down by ad spend, shipping, payment fees, returns, and other fees. No CSV uploads, no manual setup. See which customers drive repeat profit with LTV cohort analysis. Track product margins with FIFO inventory tracking — the same method accountants use, but automated.

Key points
  • - True profit margin calculator
  • - AI-powered profit improvement recommendations
  • - One-click price updates
  • - Dead stock detection and liquidation tools
  • Auto-sync ad account data from Meta, Google – including Google PMax insights
  • Real-time P&L dashboards with net contribution margin per order and product
  • LTV cohort analysis — see which customers actually drive long-term profit
  • AI-powered insights that flag margin problems and revenue opportunities
Screenshots
Orders integration
Dashboard productsFunctions and servicesImport products
Profit scorecard with per-order margin and expense breakdown
Margyn dashboard with revenue, margin, ad spend and orderCustomer retention cohort table with LTV and repeat ratesProduct portfolio analysis with growth quadrant and margins

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginLensMargyn
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginLensMargyn
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginLensMargyn
Free planNot listedNot listed
Lowest paid monthly plan$9.99/month(ahead)$32/month
Longest free trial14 days14 days
Plans listed31

Listing

MeasureMarginLensMargyn
Shopify category rank#1480in Analytics#1265(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 14, 2026Apr 30, 2026
Languages1English2English, Hungarian
DeveloperLensWork StudioInteractic Media

FAQ

MarginLens and Margyn: common questions

Is MarginLens or Margyn cheaper?
Paid plans start at $9.99/month for MarginLens and $32/month for Margyn. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginLens lists 3 the others don’t mention, such as Custom reports, Data export, Real-time tracking. Margyn lists 11 the others don’t mention, such as Cohort analysis, Custom dashboards, Forecasting, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginLens, Oct 14, 2026 for Margyn; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginLens, Oct 14, 2026 for Margyn. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.