MarginLens ‑ AI Powered vs Margn ‑ Net Profit Tracker

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Paid plans start at $9.99/month for MarginLens and $19/month for Margn.
  • MarginLens lists 2 features Margn’s listing doesn’t mention, including Custom reports, Data export.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Finances - Other
  • Analytics
  • Finances - Other
Languages
  • English
  • English
Launched
May 14, 2026
Aug 18, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $9.99 to $29.99/month
From $19 to $79/month
Plans
Starter$9.99/month
14-day free trial
  • · 14-day free trial
  • · 3 AI analyses per day
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
Growth$14.99/month
14-day free trial
  • · 10 AI analyses per day
  • · 14-day free trial
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
Unlimited$29.99/month
14-day free trial
  • · 14-day free trial
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
  • · Real margin calculator
Starter$19/month
7-day free trial
  • · COGS + ad spend tracking
  • · Data-health checks
  • · Real-time net-profit dashboard
  • · Single Store
Growth$39/month
7-day free trial
  • · Channel ad-spend split
  • · Custom date ranges
  • · Everything in Starter
  • · MARGN Score + AI Insights
  • · Profit calendar
  • · Top & worst products
Pro$79/month
7-day free trial
  • · Auto-sync Meta / TikTok / Google
  • · Everything in Growth
  • · Priority founder support
  • · Total spend (never attributed-only)
Coverage
6 of 7 features86%
5 of 7 features71%
Unique strengths
  • Custom reports
  • Data export
  • ROAS
Analytics
86%6/7
71%5/7
Customer behavior
100%1/1
100%1/1
Marketing and sales
67%2/3
100%3/3
Visuals and reports
100%3/3
33%1/3
241onlybothonly
MarginLensMargn7 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Your sale price isn't your profit. After Shopify fees, payment processing, shipping, returns, and ad spend — the real number is often a shock. MarginLens - AI Powered shows your true margin per product, automatically. Get instant health ratings, AI-powered profit coaching, dead stock alerts, order-level profit tracking, one-click price updates, and weekly email digests. Connect in one click. Enter costs once.

Margn helps Shopify merchants understand their real profit by combining store data with advertising costs in one dashboard. Connect Shopify, Meta Ads, Google Ads, and TikTok Ads to automatically track revenue, ad spend, product costs, and profit in real time. View business performance through customizable dashboards and monitor important events with a live business calendar.

Key points
  • - True profit margin calculator
  • - AI-powered profit improvement recommendations
  • - One-click price updates
  • - Dead stock detection and liquidation tools
  • Real-time net profit: revenue minus COGS, fees, refunds and total ad spend
  • Auto-sync total ad spend from Meta, Google and TikTok — never attributed-only
  • Day-by-day profit calendar with win rate you can share as an image
  • MARGN Score, break-even ROAS and AI insights grade your store health
Screenshots
Orders integration
Dashboard productsFunctions and servicesImport products
Day-by-day profit calendar with monthly win rate
Real-time net profit dashboard with margin, ROAS and trendsAd Spend dashboard integrations Google, Meta, TikTok

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginLensMargn
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginLensMargn
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginLensMargn
Free planNot listedNot listed
Lowest paid monthly plan$9.99/month(ahead)$19/month
Longest free trial14 days7 days
Plans listed33

Listing

MeasureMarginLensMargn
Shopify category rank#1480(ahead)in Analytics#1689in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 14, 2026Aug 18, 2026
Languages1English1English
DeveloperLensWork StudioMargn

FAQ

MarginLens and Margn: common questions

Is MarginLens or Margn cheaper?
Paid plans start at $9.99/month for MarginLens and $19/month for Margn. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginLens lists 2 the others don’t mention, such as Custom reports, Data export. Margn lists 1 the others don’t mention, such as ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.