MarginLens ‑ AI Powered vs Margly.io

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginLens, Oct 14, 2026 for Margly.io.

The short answer

  • Paid plans start at $9.99/month for MarginLens and $55/month for Margly.io.
  • Margly.io lists 7 features MarginLens’s listing doesn’t mention, including Cohort analysis, Forecasting, Historical analysis.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Finances - Other
  • Analytics
Languages
  • English
  • Czech
  • German
  • English
Launched
May 14, 2026
Aug 7, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
—
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $9.99 to $29.99/month
From $55 to $220/month
Plans
Starter$9.99/month
14-day free trial
  • · 14-day free trial
  • · 3 AI analyses per day
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
Growth$14.99/month
14-day free trial
  • · 10 AI analyses per day
  • · 14-day free trial
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
Unlimited$29.99/month
14-day free trial
  • · 14-day free trial
  • · Bulk cost CSV import
  • · CSV export
  • · Cost breakdown per product
  • · One-click price updates
  • · Real margin calculator
Starter$55/month
14-day free trial
  • · 1 user
  • · Customer lifetime value
  • · Daily data sync
  • · Google Ads & Meta tracking
  • · Orders and revenue analytics
  • · Product margin tracking
Professional$110/month
14-day free trial
  • · 2x daily sync
  • · Everything in Starter
  • · Up to 20 000 orders
Business$220/month
14-day free trial
  • · 10 users
  • · 4x daily sync
  • · AI Advisor recommendations
  • · Cohort and retention analysis
  • · Everything in Professional
  • · Google Ads & Meta tracking
Coverage
6 of 13 features46%
10 of 13 features77%
Unique strengths
  • Custom reports
  • Data export
  • Real-time tracking
  • Cohort analysis
  • Forecasting
  • Historical analysis
  • Lifetime value (LTV)
  • +3 more
Analytics
46%6/13
77%10/13
Customer behavior
25%1/4
75%3/4
Marketing and sales
50%2/4
100%4/4
Visuals and reports
60%3/5
60%3/5
337onlybothonly
MarginLensMargly.io13 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Your sale price isn't your profit. After Shopify fees, payment processing, shipping, returns, and ad spend — the real number is often a shock. MarginLens - AI Powered shows your true margin per product, automatically. Get instant health ratings, AI-powered profit coaching, dead stock alerts, order-level profit tracking, one-click price updates, and weekly email digests. Connect in one click. Enter costs once.

Margly is a profit visibility tool for Shopify merchants. It connects your orders, purchase costs, shipping, and ad spend from Google Ads and Meta, then shows your real profit after all costs — per order, per product, per customer. Instead of switching between five tools every morning, you see what made money yesterday and what didn't in one place.

Key points
  • - True profit margin calculator
  • - AI-powered profit improvement recommendations
  • - One-click price updates
  • - Dead stock detection and liquidation tools
  • Real profit margins per order, product, and customer — not just revenue
  • Customer lifetime value, cohort analysis, and repeat purchase tracking
  • AI advisor that analyzes your data and suggests next steps in plain language
Screenshots
Orders integration
Dashboard productsFunctions and servicesImport products
Dashboard
Store overview with KPIs, margins, and targetsAI advisor with analysis topics and custom questionsProduct profitability map with margin and revenue data

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginLensMargly.io
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginLensMargly.io
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginLensMargly.io
Free planNot listedNot listed
Lowest paid monthly plan$9.99/month(ahead)$55/month
Longest free trial14 days14 days
Plans listed33

Listing

MeasureMarginLensMargly.io
Shopify category rank#1480in Analytics#1088(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 14, 2026Aug 7, 2026
Languages1English3Czech, German, English
DeveloperLensWork StudioMirandaMedia Group s.r.o.

FAQ

MarginLens and Margly.io: common questions

Is MarginLens or Margly.io cheaper?
Paid plans start at $9.99/month for MarginLens and $55/month for Margly.io. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginLens lists 3 the others don’t mention, such as Custom reports, Data export, Real-time tracking. Margly.io lists 7 the others don’t mention, such as Cohort analysis, Forecasting, Historical analysis, Lifetime value (LTV). A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginLens, Oct 14, 2026 for Margly.io; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginLens, Oct 14, 2026 for Margly.io. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.