MarginLab vs ProfitGuard Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $39/month for MarginLab and $19/month for ProfitGuard Pro.
- MarginLab lists 5 features ProfitGuard Pro’s listing doesn’t mention, including Custom dashboards, Custom reports, Data export.
Head to head
MarginLab Starter
MarginLab Growth
Starter Annual
Growth
- · AI-generated weekly profit summary
- · Action center with priority tasks
- · COGS import via CSV
- · Live profit dashboard & health score
- · Product-level profit tracking
- · Revenue, COGS & refund metrics
Advanced
- · Advanced profit breakdowns
- · Cause finder — refund analysis
- · Custom alert thresholds
- · Dead inventory detector
- · Email alert notifications
- · Everything in Growth plan
Premium
- · Advanced export options
- · Dedicated onboarding support
- · Early access to new features
- · Everything in Advanced plan
- · Extended data retention
- · Priority email support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginLab helps Shopify merchants understand where profit is being lost and what deserves attention first. It analyzes store and product economics to reveal weak margins, missing costs, pricing issues and changes in profitability. Merchants can monitor profit health, understand the economic impact of taxes and operating costs, and evaluate potential improvements before making decisions.
ProfitGuard Pro tracks real net profit in real time — not just revenue. It accounts for every deduction: COGS, refunds, discounts, shipping, and payment fees. The Action Center ranks alerts by financial impact so you fix what matters first. The Cause Finder shows which products drive refunds. Dead Inventory flags stock tying up cash. Every week, an AI summary explains your profit trends in plain English.
- Detect products with negative profit margins
- Monitor real profit margins across your catalog
- Identify hidden profit leaks affecting profitability
- Detect missing product costs and pricing issues
- Real-time profit dashboard with health score, margin, and revenue trends
- Smart alerts — refund spikes, revenue drops, discount overuse ranked by impact
- AI-generated weekly profit summary in plain English
- Product-level profit and margin breakdown with COGS sync
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginLab |  ProfitGuard Pro |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginLab | ProfitGuard Pro |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginLab | ProfitGuard Pro |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $39/month | $19/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | MarginLab | ProfitGuard Pro |
|---|---|---|
| Shopify category rank | #932(ahead) | #1644 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 4, 2026 | May 5, 2026 |
| Languages | 1 | 1 |
| Developer | MarginLab | ZestoraX |
FAQ
MarginLab and ProfitGuard Pro: common questions
- Is MarginLab or ProfitGuard Pro cheaper?
- Paid plans start at $39/month for MarginLab and $19/month for ProfitGuard Pro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginLab lists 5 the others don’t mention, such as Custom dashboards, Custom reports, Data export, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.