MarginLab vs Profit Leak Audit

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only Profit Leak Audit lists a free plan. Paid plans start at $39/month for MarginLab and $29/month for Profit Leak Audit.
  • MarginLab lists 4 features Profit Leak Audit’s listing doesn’t mention, including AI insights, Custom dashboards, Custom reports.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
May 4, 2026
Aug 24, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $39 to $99/month
From $0 to $199/month
Plans
MarginLab Starter$39/month
14-day free trial
MarginLab Growth$99/month
14-day free trial
Starter Annual$399/year
14-day free trial
FreeFree
Standard$29/month
14-day free trial
Professional$79/month
14-day free trial
Agency$199/month
14-day free trial
Coverage
7 of 7 features100%
3 of 7 features43%
Unique strengths
  • AI insights
  • Custom dashboards
  • Custom reports
  • Historical analysis
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Analytics
100%7/7
43%3/7
Marketing and sales
100%2/2
50%1/2
Visuals and reports
100%5/5
40%2/5
430onlybothonly
MarginLabProfit Leak Audit7 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

MarginLab helps Shopify merchants understand where profit is being lost and what deserves attention first. It analyzes store and product economics to reveal weak margins, missing costs, pricing issues and changes in profitability. Merchants can monitor profit health, understand the economic impact of taxes and operating costs, and evaluate potential improvements before making decisions.

Profit Leak Audit reads every product in your catalog and reports nine data defects, ordered by what each one loses you: missing weights that make Shopify quote shipping too low, products active in your admin with no page on your online store, live pages that cannot take an order, and missing barcodes, SKUs, images and descriptions. It never invents data: a guess is worse than an empty field.

Key points
  • Detect products with negative profit margins
  • Monitor real profit margins across your catalog
  • Identify hidden profit leaks affecting profitability
  • Detect missing product costs and pricing issues
  • Nine checks over your whole catalog, ordered by what each defect costs
  • The retail value of stock that has no page on your online store
  • Corrections you preview before they run, and undo from a record
  • New and edited products checked automatically, with nothing to set up
Screenshots
Monitor profit trends and margin performance in real time
Built for growing Shopify brands focused on profitabilityDetect hidden profit leaks across your Shopify storeIdentify hidden profit leaks and margin performance issues
Dashboard showing financial impact of product data errors.
Fixing missing product descriptions to improve visibility.Tool to find and fix long product titles that hurt sales.Profit Leak Audit app banner highlighting key features.

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginLabProfit Leak Audit
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginLabProfit Leak Audit
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginLabProfit Leak Audit
Free planNot listedYes
Lowest paid monthly plan$39/month$29/month(ahead)
Longest free trial14 days14 days
Plans listed34

Listing

MeasureMarginLabProfit Leak Audit
Shopify category rank#932(ahead)in Analytics#1660in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 4, 2026Aug 24, 2026
Languages1English1English
DeveloperMarginLabATAKEEP

FAQ

MarginLab and Profit Leak Audit: common questions

Is MarginLab or Profit Leak Audit cheaper?
Only Profit Leak Audit lists a free plan. Paid plans start at $39/month for MarginLab and $29/month for Profit Leak Audit. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginLab lists 4 the others don’t mention, such as AI insights, Custom dashboards, Custom reports, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.