MarginLab vs MarginWise
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $39/month for MarginLab and $5/month for MarginWise.
- MarginLab lists 2 features MarginWise’s listing doesn’t mention, including AI insights, Custom dashboards.
Head to head
MarginLab Starter
MarginLab Growth
Starter Annual
Beta Launch
- · Custom expenses and costs
- · Live profit and expense dashboard
- · Multi-year trends
- · Profit by order, product, type, & more
- · Unlimited orders, 4 years of history
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginLab helps Shopify merchants understand where profit is being lost and what deserves attention first. It analyzes store and product economics to reveal weak margins, missing costs, pricing issues and changes in profitability. Merchants can monitor profit health, understand the economic impact of taxes and operating costs, and evaluate potential improvements before making decisions.
See exactly which products actually make money, and how your margins trend over time by product, category, and more. MarginWise saves you time by automating your cost tracking to quickly show you what you're keeping.
- Detect products with negative profit margins
- Monitor real profit margins across your catalog
- Identify hidden profit leaks affecting profitability
- Detect missing product costs and pricing issues
- Track how all your KPI's are trending in a clutter free dashboard.
- P&L reports summarized by day, week, month, quarter and year.
- Easy setup for COGS, shipping cost, transaction fees, and more.
- Detailed profit reports by order, product, type, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginLab |  MarginWise |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginLab | MarginWise |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginLab | MarginWise |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $39/month | $5/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 1 |
Listing
| Measure | MarginLab | MarginWise |
|---|---|---|
| Shopify category rank | #932(ahead) | #1505 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 4, 2026 | Apr 6, 2026 |
| Languages | 1 | 1 |
| Developer | MarginLab | AutoEase |
FAQ
MarginLab and MarginWise: common questions
- Is MarginLab or MarginWise cheaper?
- Paid plans start at $39/month for MarginLab and $5/month for MarginWise. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginLab lists 2 the others don’t mention, such as AI insights, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.