MarginGuard ‑ Profit Tracking vs ProfitBird

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Both list a free plan. Paid plans start at $49/month for MarginGuard and $9/month for ProfitBird.
  • ProfitBird lists 6 features MarginGuard’s listing doesn’t mention, including Activity tracking, AI insights, Custom reports.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
May 11, 2026
May 5, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $49/month
From $0 to $19/month
Plans
FreeFree
  • · Line-item profit breakdown per order
  • · Low-margin order alerts
  • · Revenue, profit & margin dashboard
  • · Spot products with missing costs
  • · Track margins on your last 50 orders
  • · Up to 3 cost rules included
Pro$49/month
14-day free trial
  • · All Free features included
  • · Auto-tag low-margin orders in Shopify
  • · Cost rules by product tag
  • · Export order margin data to CSV
  • · Full order history - No limits
  • · Priority Support
FreeFree
  • · 3 products
  • · 3-day trend
  • · Weekly profit email
Starter$9/month
  • · Anomaly alerts
  • · Daily AI profit email
  • · Goal tracking
  • · Unlimited products
Pro$19/month
  • · 90-day trends
  • · Everything in Starter
  • · Product P&L
  • · Weekly AI report
Coverage
5 of 11 features45%
8 of 11 features73%
Unique strengths
  • Checkout analytics
  • Cohort analysis
  • Custom dashboards
  • Activity tracking
  • AI insights
  • Custom reports
  • Notifications
  • +2 more
Analytics
45%5/11
73%8/11
Customer behavior
33%1/3
67%2/3
Marketing and sales
50%2/4
75%3/4
Visuals and reports
50%2/4
75%3/4
326onlybothonly
MarginGuardProfitBird11 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

MarginGuard shows your true profit per order — not just revenue. Automatically factor in product costs, shipping, payment fees and discounts to calculate real margins. Identify low-margin and loss-making orders instantly, get alerts when profit drops below your targets, and understand which products or discounts are impacting performance.

ProfitBird calculates your true net profit by subtracting product costs, shipping, transaction fees, and discounts from every order. Get a clear daily profit dashboard with margin tracking, breakdowns, and trend charts — all inside your Shopify admin. AI-powered daily email reports summarize your performance, flag anomalies, and suggest actions.

Key points
  • See true profit per order with full cost breakdown
  • Automatically include costs, fees and discounts
  • Get alerts for low-margin or loss-making orders
  • Identify your most and least profitable products
  • Daily net profit dashboard with margin, revenue, and order tracking
  • AI-powered daily email reports with performance insights and alerts
  • Automatic COGS tracking with bulk editor for all your products
  • Profit goal tracking with progress bars and milestone notifications
Screenshots
MarginGuard - feature image
MarginGuard - Set Smart AlertsMarginGuard - Identify Low MarginMarginGuard - See Your True Profit Per Order
Email preferences, profit goals and currency settings
ProfitBird landing page showing daily profit email previewProduct cost management with bulk COGS editingDaily profit dashboard with AI insights and trend chart

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginGuardProfitBird
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginGuardProfitBird
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginGuardProfitBird
Free planYesYes
Lowest paid monthly plan$49/month$9/month(ahead)
Longest free trial14 daysNot listed
Plans listed23

Listing

MeasureMarginGuardProfitBird
Shopify category rank#1185in AnalyticsNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 11, 2026May 5, 2026
Languages1English1English
DeveloperGuardAppsLeakShield Technologies LLC

FAQ

MarginGuard and ProfitBird: common questions

Is MarginGuard or ProfitBird cheaper?
Both list a free plan. Paid plans start at $49/month for MarginGuard and $9/month for ProfitBird. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginGuard lists 3 the others don’t mention, such as Checkout analytics, Cohort analysis, Custom dashboards. ProfitBird lists 6 the others don’t mention, such as Activity tracking, AI insights, Custom reports, Notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.