MarginHawk vs MarginWise
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only MarginHawk lists a free plan. Paid plans start at $14.99/month for MarginHawk and $5/month for MarginWise.
- MarginHawk lists 7 features MarginWise’s listing doesn’t mention, including Analytics, Bulk editing, Dashboards.
Head to head
Free
- · Automatic Shopify catalog sync
- · Configurable margin and fee assumptions
- · Flagged Products view
- · Inline cost editing, auto-recalc
- · Margin health dashboard
- · Per-product margin calculation
MarginHawk Pro
- · Bulk COGS upload via CSV
- · CSV export of margin analysis
- · Flagged Products view
- · Inline cost editing, auto-recalc
- · Margin health dashboard
- · Safe Discount calculator per product
Beta Launch
- · Custom expenses and costs
- · Live profit and expense dashboard
- · Multi-year trends
- · Profit by order, product, type, & more
- · Unlimited orders, 4 years of history
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginHawk analyzes every product in your catalog and calculates the real margin on each variant, factoring in your costs, transaction fees, and shipping. It flags products that are unprofitable, at risk, or missing cost data.
See exactly which products actually make money, and how your margins trend over time by product, category, and more. MarginWise saves you time by automating your cost tracking to quickly show you what you're keeping.
- Margin health for every product in your catalog.
- Flagged list of products that are unprofitable or below target margin.
- Maximum safe discount per product before margin drops below your target.
- Bulk-update COGS for many products via a single CSV upload.
- Track how all your KPI's are trending in a clutter free dashboard.
- P&L reports summarized by day, week, month, quarter and year.
- Easy setup for COGS, shipping cost, transaction fees, and more.
- Detailed profit reports by order, product, type, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginHawk |  MarginWise |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginHawk | MarginWise |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginHawk | MarginWise |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $14.99/month | $5/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 1 |
Listing
| Measure | MarginHawk | MarginWise |
|---|---|---|
| Shopify category rank | #235 | #1505 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 28, 2026 | Apr 6, 2026 |
| Languages | 1 | 1 |
| Developer | Bright Kit Studio | AutoEase |
FAQ
MarginHawk and MarginWise: common questions
- Is MarginHawk or MarginWise cheaper?
- Only MarginHawk lists a free plan. Paid plans start at $14.99/month for MarginHawk and $5/month for MarginWise. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginHawk lists 7 the others don’t mention, such as Analytics, Bulk editing, Dashboards, Percentage discounts. MarginWise lists 2 the others don’t mention, such as Historical analysis, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.