MarginGuard vs Roger ‑ Operations Manager
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginGuard, Nov 9, 2026 for Roger.
The short answer
- Only MarginGuard lists a free plan.
- MarginGuard lists 7 features Roger’s listing doesn’t mention, including Activity tracking, Benchmarking, Cohort analysis.
Head to head
Free trial
- · 30-day trend preview
- · Basic cost maintenance
- · Manual ad/refund entry
- · Promotion risk simulator
- · Recent order profit
Growth
- · Ad/refund CSV import
- · Bulk cost CSV import
- · Loss reason breakdown
- · Profit summaries and trends
- · SKU profit leaderboard
Scale
- · Everything in Growth
- · High-volume order review
- · Refund webhook sync
- · Reserved ad API expansion
- · Subscription status sync
Roger Usage
- · AI Automations
- · Alerts and reporting
- · LLM MCP connector
- · Operations monitoring
- · Support for up to 3 stores
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginGuard helps merchants see whether promotions are still profitable. It combines product inputs, packaging, fulfillment, payment fees, discounts, ad spend, refunds, and shipping subsidies into order- and SKU-level margin views. Use the analytics center, profit analysis, simulator, and trend dashboards to spot untracked items, risky promotions, low-margin products, and profit leaks before campaigns go live.
Roger gives merchants operational control across all their stores to defend revenue and protect customer experience. We monitor your order, fulfillment, inventory, and product data to highlight performance trends and surface operational issues before the customer is impacted. Connect multiple stores under one account.
- Track true order profit after discounts, fees, and shipping
- Maintain product, packaging, and fulfillment costs by variant
- Review SKU profit rankings and daily profit trends
- Revenue retention: identify revenue loss due to discounts, refunds, open orders
- Warehouse SLA monitoring: automate on-time shipping performance tracking
- Parcel insights: delivery exceptions, late shipments, & carrier performance
- Inventory management: low-stock, overstock & stranded inventory
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginGuard | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginGuard | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginGuard | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | MarginGuard | |
|---|---|---|
| Shopify category rank | #823 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | Sep 11, 2026 |
| Languages | 6 | 1 |
| Developer | MarginGuard | Roger |
FAQ
MarginGuard and Roger: common questions
- Is MarginGuard or Roger cheaper?
- Only MarginGuard lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginGuard lists 7 the others don’t mention, such as Activity tracking, Benchmarking, Cohort analysis, Forecasting. Roger lists 4 the others don’t mention, such as Analytics dashboard, Notifications, Purchase tracking, Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginGuard, Nov 9, 2026 for Roger; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginGuard, Nov 9, 2026 for Roger. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.