MarginGuard vs Margyn: Profit & LTV Analytics

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginGuard, Oct 14, 2026 for Margyn.

The short answer

  • Only MarginGuard lists a free plan. Paid plans start at $19/month for MarginGuard and $32/month for Margyn.
  • Margyn lists 8 features MarginGuard’s listing doesn’t mention, including Analytics dashboard, Custom dashboards, GDPR compliance.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Portuguese (Brazil)
  • Japanese
  • +2 more
  • English
  • Hungarian
Launched
May 26, 2026
Apr 30, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $49/month
$32/month
Plans
Free trialFree
  • · 30-day trend preview
  • · Basic cost maintenance
  • · Manual ad/refund entry
  • · Promotion risk simulator
  • · Recent order profit
Growth$19/month
  • · Ad/refund CSV import
  • · Bulk cost CSV import
  • · Loss reason breakdown
  • · Profit summaries and trends
  • · SKU profit leaderboard
Scale$49/month
  • · Everything in Growth
  • · High-volume order review
  • · Refund webhook sync
  • · Reserved ad API expansion
  • · Subscription status sync
All-In-One$32/month
14-day free trial
  • · Automated daily & weekly reports
  • · Customer lifetime value cohorts
  • · Google PMax breakdowns
  • · Meta Ads & Google Ads tracking
  • · P&L statements
  • · Product-level margin analysis
Coverage
10 of 18 features56%
14 of 18 features78%
Unique strengths
  • Activity tracking
  • Benchmarking
  • Funnel analysis
  • Marketing attribution
  • Analytics dashboard
  • Custom dashboards
  • GDPR compliance
  • Lifetime value (LTV)
  • +4 more
Analytics
56%10/18
78%14/18
Customer behavior
67%2/3
67%2/3
Marketing and sales
67%4/6
67%4/6
Visuals and reports
44%4/9
89%8/9
468onlybothonly
MarginGuardMargyn18 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

MarginGuard helps merchants see whether promotions are still profitable. It combines product inputs, packaging, fulfillment, payment fees, discounts, ad spend, refunds, and shipping subsidies into order- and SKU-level margin views. Use the analytics center, profit analysis, simulator, and trend dashboards to spot untracked items, risky promotions, low-margin products, and profit leaks before campaigns go live.

Margyn connects your Shopify store, Meta Ads, Google Ads, and TikTok Ads to show true profit — not just revenue. Every order is broken down by ad spend, shipping, payment fees, returns, and other fees. No CSV uploads, no manual setup. See which customers drive repeat profit with LTV cohort analysis. Track product margins with FIFO inventory tracking — the same method accountants use, but automated.

Key points
  • Track true order profit after discounts, fees, and shipping
  • Maintain product, packaging, and fulfillment costs by variant
  • Review SKU profit rankings and daily profit trends
  • Auto-sync ad account data from Meta, Google – including Google PMax insights
  • Real-time P&L dashboards with net contribution margin per order and product
  • LTV cohort analysis — see which customers actually drive long-term profit
  • AI-powered insights that flag margin problems and revenue opportunities
Screenshots
Cost center for product and variant guardrails
Dashboard showing margin and promotion risk metricsMarginGuard dashboard showing protected profit insightsAnalytics page with profit trends and SKU rankings
Profit scorecard with per-order margin and expense breakdown
Margyn dashboard with revenue, margin, ad spend and orderCustomer retention cohort table with LTV and repeat ratesProduct portfolio analysis with growth quadrant and margins

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginGuardMargyn
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginGuardMargyn
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginGuardMargyn
Free planYesNot listed
Lowest paid monthly plan$19/month(ahead)$32/month
Longest free trialNot listed14 days
Plans listed31

Listing

MeasureMarginGuardMargyn
Shopify category rank#823(ahead)in Analytics#1265in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 26, 2026Apr 30, 2026
Languages6Chinese (Simplified), Chinese (Traditional), Portuguese (Brazil)2English, Hungarian
DeveloperMarginGuardInteractic Media

FAQ

MarginGuard and Margyn: common questions

Is MarginGuard or Margyn cheaper?
Only MarginGuard lists a free plan. Paid plans start at $19/month for MarginGuard and $32/month for Margyn. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginGuard lists 4 the others don’t mention, such as Activity tracking, Benchmarking, Funnel analysis, Marketing attribution. Margyn lists 8 the others don’t mention, such as Analytics dashboard, Custom dashboards, GDPR compliance, Lifetime value (LTV). A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginGuard, Oct 14, 2026 for Margyn; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginGuard, Oct 14, 2026 for Margyn. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.