MarginGuard vs Margly.io

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MarginGuard, Oct 14, 2026 for Margly.io.

The short answer

  • Only MarginGuard lists a free plan. Paid plans start at $19/month for MarginGuard and $55/month for Margly.io.
  • MarginGuard lists 5 features Margly.io’s listing doesn’t mention, including Activity tracking, Benchmarking, Funnel analysis.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Analytics
  • Analytics
Languages
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Portuguese (Brazil)
  • Japanese
  • +2 more
  • Czech
  • German
  • English
Launched
May 26, 2026
Aug 7, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $49/month
From $55 to $220/month
Plans
Free trialFree
  • · 30-day trend preview
  • · Basic cost maintenance
  • · Manual ad/refund entry
  • · Promotion risk simulator
  • · Recent order profit
Growth$19/month
  • · Ad/refund CSV import
  • · Bulk cost CSV import
  • · Loss reason breakdown
  • · Profit summaries and trends
  • · SKU profit leaderboard
Scale$49/month
  • · Everything in Growth
  • · High-volume order review
  • · Refund webhook sync
  • · Reserved ad API expansion
  • · Subscription status sync
Starter$55/month
14-day free trial
  • · 1 user
  • · Customer lifetime value
  • · Daily data sync
  • · Google Ads & Meta tracking
  • · Orders and revenue analytics
  • · Product margin tracking
Professional$110/month
14-day free trial
  • · 2x daily sync
  • · Everything in Starter
  • · Up to 20 000 orders
Business$220/month
14-day free trial
  • · 10 users
  • · 4x daily sync
  • · AI Advisor recommendations
  • · Cohort and retention analysis
  • · Everything in Professional
  • · Google Ads & Meta tracking
Coverage
10 of 15 features67%
10 of 15 features67%
Unique strengths
  • Activity tracking
  • Benchmarking
  • Funnel analysis
  • Marketing attribution
  • +1 more
  • Analytics dashboard
  • Lifetime value (LTV)
  • Page views
  • Purchase tracking
  • +1 more
Analytics
67%10/15
67%10/15
Customer behavior
50%2/4
75%3/4
Marketing and sales
67%4/6
67%4/6
Visuals and reports
80%4/5
60%3/5
555onlybothonly
MarginGuardMargly.io15 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

MarginGuard helps merchants see whether promotions are still profitable. It combines product inputs, packaging, fulfillment, payment fees, discounts, ad spend, refunds, and shipping subsidies into order- and SKU-level margin views. Use the analytics center, profit analysis, simulator, and trend dashboards to spot untracked items, risky promotions, low-margin products, and profit leaks before campaigns go live.

Margly is a profit visibility tool for Shopify merchants. It connects your orders, purchase costs, shipping, and ad spend from Google Ads and Meta, then shows your real profit after all costs — per order, per product, per customer. Instead of switching between five tools every morning, you see what made money yesterday and what didn't in one place.

Key points
  • Track true order profit after discounts, fees, and shipping
  • Maintain product, packaging, and fulfillment costs by variant
  • Review SKU profit rankings and daily profit trends
  • Real profit margins per order, product, and customer — not just revenue
  • Customer lifetime value, cohort analysis, and repeat purchase tracking
  • AI advisor that analyzes your data and suggests next steps in plain language
Screenshots
Cost center for product and variant guardrails
Dashboard showing margin and promotion risk metricsMarginGuard dashboard showing protected profit insightsAnalytics page with profit trends and SKU rankings
Dashboard
Store overview with KPIs, margins, and targetsAI advisor with analysis topics and custom questionsProduct profitability map with margin and revenue data

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginGuardMargly.io
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginGuardMargly.io
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginGuardMargly.io
Free planYesNot listed
Lowest paid monthly plan$19/month(ahead)$55/month
Longest free trialNot listed14 days
Plans listed33

Listing

MeasureMarginGuardMargly.io
Shopify category rank#823(ahead)in Analytics#1088in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 26, 2026Aug 7, 2026
Languages6Chinese (Simplified), Chinese (Traditional), Portuguese (Brazil)3Czech, German, English
DeveloperMarginGuardMirandaMedia Group s.r.o.

FAQ

MarginGuard and Margly.io: common questions

Is MarginGuard or Margly.io cheaper?
Only MarginGuard lists a free plan. Paid plans start at $19/month for MarginGuard and $55/month for Margly.io. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginGuard lists 5 the others don’t mention, such as Activity tracking, Benchmarking, Funnel analysis, Marketing attribution. Margly.io lists 5 the others don’t mention, such as Analytics dashboard, Lifetime value (LTV), Page views, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MarginGuard, Oct 14, 2026 for Margly.io; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MarginGuard, Oct 14, 2026 for Margly.io. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.