MarginGuard vs MarginGuard ‑ Profit Tracking

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Both list a free plan. Paid plans start at $19/month for MarginGuard and $49/month for MarginGuard.
  • MarginGuard lists 8 features MarginGuard’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Portuguese (Brazil)
  • Japanese
  • +2 more
  • English
Launched
May 26, 2026
May 11, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $49/month
From $0 to $49/month
Plans
Free trialFree
  • · 30-day trend preview
  • · Basic cost maintenance
  • · Manual ad/refund entry
  • · Promotion risk simulator
  • · Recent order profit
Growth$19/month
  • · Ad/refund CSV import
  • · Bulk cost CSV import
  • · Loss reason breakdown
  • · Profit summaries and trends
  • · SKU profit leaderboard
Scale$49/month
  • · Everything in Growth
  • · High-volume order review
  • · Refund webhook sync
  • · Reserved ad API expansion
  • · Subscription status sync
FreeFree
  • · Line-item profit breakdown per order
  • · Low-margin order alerts
  • · Revenue, profit & margin dashboard
  • · Spot products with missing costs
  • · Track margins on your last 50 orders
  • · Up to 3 cost rules included
Pro$49/month
14-day free trial
  • · All Free features included
  • · Auto-tag low-margin orders in Shopify
  • · Cost rules by product tag
  • · Export order margin data to CSV
  • · Full order history - No limits
  • · Priority Support
Coverage
10 of 13 features77%
5 of 13 features38%
Unique strengths
  • Activity tracking
  • AI insights
  • Benchmarking
  • Forecasting
  • +4 more
  • Analytics dashboard
  • Checkout analytics
  • Custom dashboards
Analytics
77%10/13
38%5/13
Customer behavior
100%2/2
50%1/2
Marketing and sales
80%4/5
40%2/5
Visuals and reports
67%4/6
33%2/6
823onlybothonly
MarginGuardMarginGuard13 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

MarginGuard helps merchants see whether promotions are still profitable. It combines product inputs, packaging, fulfillment, payment fees, discounts, ad spend, refunds, and shipping subsidies into order- and SKU-level margin views. Use the analytics center, profit analysis, simulator, and trend dashboards to spot untracked items, risky promotions, low-margin products, and profit leaks before campaigns go live.

MarginGuard shows your true profit per order — not just revenue. Automatically factor in product costs, shipping, payment fees and discounts to calculate real margins. Identify low-margin and loss-making orders instantly, get alerts when profit drops below your targets, and understand which products or discounts are impacting performance.

Key points
  • Track true order profit after discounts, fees, and shipping
  • Maintain product, packaging, and fulfillment costs by variant
  • Review SKU profit rankings and daily profit trends
  • See true profit per order with full cost breakdown
  • Automatically include costs, fees and discounts
  • Get alerts for low-margin or loss-making orders
  • Identify your most and least profitable products
Screenshots
Cost center for product and variant guardrails
Dashboard showing margin and promotion risk metricsMarginGuard dashboard showing protected profit insightsAnalytics page with profit trends and SKU rankings
MarginGuard - feature image
MarginGuard - Set Smart AlertsMarginGuard - Identify Low MarginMarginGuard - See Your True Profit Per Order

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginGuardMarginGuard
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginGuardMarginGuard
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginGuardMarginGuard
Free planYesYes
Lowest paid monthly plan$19/month(ahead)$49/month
Longest free trialNot listed14 days
Plans listed32

Listing

MeasureMarginGuardMarginGuard
Shopify category rank#823(ahead)in Analytics#1249in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 26, 2026May 11, 2026
Languages6Chinese (Simplified), Chinese (Traditional), Portuguese (Brazil)1English
DeveloperMarginGuardGuardApps

FAQ

MarginGuard and MarginGuard: common questions

Is MarginGuard or MarginGuard cheaper?
Both list a free plan. Paid plans start at $19/month for MarginGuard and $49/month for MarginGuard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginGuard lists 8 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Forecasting. MarginGuard lists 3 the others don’t mention, such as Analytics dashboard, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.