MarginGuard vs MarginHawk
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $19/month for MarginGuard and $14.99/month for MarginHawk.
- MarginGuard lists 10 features MarginHawk’s listing doesn’t mention, including Activity tracking, AI insights, Benchmarking.
Head to head
Free trial
- · 30-day trend preview
- · Basic cost maintenance
- · Manual ad/refund entry
- · Promotion risk simulator
- · Recent order profit
Growth
- · Ad/refund CSV import
- · Bulk cost CSV import
- · Loss reason breakdown
- · Profit summaries and trends
- · SKU profit leaderboard
Scale
- · Everything in Growth
- · High-volume order review
- · Refund webhook sync
- · Reserved ad API expansion
- · Subscription status sync
Free
- · Automatic Shopify catalog sync
- · Configurable margin and fee assumptions
- · Flagged Products view
- · Inline cost editing, auto-recalc
- · Margin health dashboard
- · Per-product margin calculation
MarginHawk Pro
- · Bulk COGS upload via CSV
- · CSV export of margin analysis
- · Flagged Products view
- · Inline cost editing, auto-recalc
- · Margin health dashboard
- · Safe Discount calculator per product
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginGuard helps merchants see whether promotions are still profitable. It combines product inputs, packaging, fulfillment, payment fees, discounts, ad spend, refunds, and shipping subsidies into order- and SKU-level margin views. Use the analytics center, profit analysis, simulator, and trend dashboards to spot untracked items, risky promotions, low-margin products, and profit leaks before campaigns go live.
MarginHawk analyzes every product in your catalog and calculates the real margin on each variant, factoring in your costs, transaction fees, and shipping. It flags products that are unprofitable, at risk, or missing cost data.
- Track true order profit after discounts, fees, and shipping
- Maintain product, packaging, and fulfillment costs by variant
- Review SKU profit rankings and daily profit trends
- Margin health for every product in your catalog.
- Flagged list of products that are unprofitable or below target margin.
- Maximum safe discount per product before margin drops below your target.
- Bulk-update COGS for many products via a single CSV upload.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginGuard |  MarginHawk |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginGuard | MarginHawk |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginGuard | MarginHawk |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $14.99/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | MarginGuard | MarginHawk |
|---|---|---|
| Shopify category rank | #823 | #235 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | May 28, 2026 |
| Languages | 6 | 1 |
| Developer | MarginGuard | Bright Kit Studio |
FAQ
MarginGuard and MarginHawk: common questions
- Is MarginGuard or MarginHawk cheaper?
- Both list a free plan. Paid plans start at $19/month for MarginGuard and $14.99/month for MarginHawk. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginGuard lists 10 the others don’t mention, such as Activity tracking, AI insights, Benchmarking, Cohort analysis. MarginHawk lists 10 the others don’t mention, such as Analytics, Analytics dashboard, Bulk editing, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.