Marginflow: Profit Analytics vs ProfitPulse
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Only Marginflow lists a free plan. Paid plans start at $19/month for Marginflow and $19/month for ProfitPulse.
- ProfitPulse lists 3 features Marginflow’s listing doesn’t mention, including Multi-channel, Returns and exchanges, Transactions.
Head to head
Free
- · 30-day analytics window
- · Cohort LTV, RFM and inventory health
- · Live revenue, margin and net profit
- · ROAS, POAS and blended MER
- · Up to 50 products per sync
Pro
- · 100 AI analyses per month
- · 90-day history and cohorts
- · AI briefing, chat and refund analysis
- · Everything in Free
- · Push alerts
- · Up to 250 products per sync
Scale
- · 365-day history, deepest cohorts
- · 400 AI analyses per month
- · Everything in Pro
- · Priority support
- · Unlimited product sync
Pro
- · Ad spend from 5 platforms
- · COGS tracking + CSV import
- · Channel attribution
- · Customer lifetime profit
- · Email profit digests
- · Returns and refund analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify reports revenue, but revenue is not what you keep. Marginflow subtracts advertising spend, cost of goods, transaction fees and refunds from each order so you can see what is actually left. Enter cost per product once and the app applies it to every order automatically. Connect ad accounts to include marketing spend in the same view.
Most store owners track revenue but not true profit. ProfitPulse solves this by combining order data with every cost that eats into your margins: cost of goods, shipping, transaction fees, ad spend, and operating expenses. You see exactly which products, channels, and customers are profitable and which are losing money. Costs sync automatically from Shopify and your ad platforms, or you can import them via CSV.
- See contribution margin per order, per product and per campaign
- Set cost of goods once and apply it across all orders automatically
- Include ad spend from connected accounts in your profit calculation
- True profit dashboard combining COGS, shipping, fees, and expenses
- COGS tracking with CSV bulk import and Shopify metafield sync
- Ad spend sync from Meta, Google, TikTok, Snapchat, and AppLovin
- Product and channel profitability ranking with margin insights
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marginflow |  ProfitPulse |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Marginflow | ProfitPulse |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Marginflow | ProfitPulse |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | $19/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Marginflow | ProfitPulse |
|---|---|---|
| Shopify category rank | #844 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 31, 2026 | May 15, 2026 |
| Languages | 1 | 1 |
| Developer | margin_flow | JRL Software |
FAQ
Marginflow and ProfitPulse: common questions
- Is Marginflow or ProfitPulse cheaper?
- Only Marginflow lists a free plan. Paid plans start at $19/month for Marginflow and $19/month for ProfitPulse. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Marginflow lists 1 the others don’t mention, such as Multi-currency. ProfitPulse lists 3 the others don’t mention, such as Multi-channel, Returns and exchanges, Transactions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.