MarginCraft: Profit Analytics vs MarginLab
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $29/month for MarginCraft and $39/month for MarginLab.
- MarginLab lists 5 features MarginCraft’s listing doesn’t mention, including AI insights, Custom dashboards, Custom reports.
Head to head
MarginCraft
- · Payment fee rules by payment method
- · Profit analytics across orders, products
- · Profit opportunities and margin targets
- · Shipping cost and margin analysis
- · VAT-aware reporting
MarginLab Starter
MarginLab Growth
Starter Annual
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginCraft helps European Shopify merchants understand their true contribution profit after VAT, product costs, shipping, packaging and payment fees. See which products, orders and markets make money, identify profit leaks, and discover opportunities to improve your margins. Compare profitability across Shopify Markets and understand where every cost comes from.
MarginLab helps Shopify merchants understand where profit is being lost and what deserves attention first. It analyzes store and product economics to reveal weak margins, missing costs, pricing issues and changes in profitability. Merchants can monitor profit health, understand the economic impact of taxes and operating costs, and evaluate potential improvements before making decisions.
- Profit analytics for orders, products and markets
- VAT-aware reporting for European merchants
- Payment fee rules by payment method
- Shipping and packaging cost analysis
- Detect products with negative profit margins
- Monitor real profit margins across your catalog
- Identify hidden profit leaks affecting profitability
- Detect missing product costs and pricing issues
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MarginCraft |  MarginLab |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | MarginCraft | MarginLab |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MarginCraft | MarginLab |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | MarginCraft | MarginLab |
|---|---|---|
| Shopify category rank | #1439 | #935(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 22, 2026 | May 4, 2026 |
| Languages | 1 | 1 |
| Developer | Automatify | MarginLab |
FAQ
MarginCraft and MarginLab: common questions
- Is MarginCraft or MarginLab cheaper?
- Paid plans start at $29/month for MarginCraft and $39/month for MarginLab. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginLab lists 5 the others don’t mention, such as AI insights, Custom dashboards, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.