Marginboost vs MarginGuard ‑ Profit Tracking

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only MarginGuard lists a free plan. Paid plans start at $199/month for Marginboost and $49/month for MarginGuard.
  • Marginboost lists 6 features MarginGuard’s listing doesn’t mention, including Activity tracking, AI insights, Custom reports.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Jun 5, 2026
May 11, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $199 to $949/month
From $0 to $49/month
Plans
Founding$199/month
14-day free trial
  • · Full access · unlimited markets · early-
Pro$299/month
14-day free trial
  • · Change log with 30-day undo
  • · One-click price sync to Shopify Markets
  • · Real per-country profit after every cost
  • · Smart pricing recommendations
  • · Up to 2 international markets
Scale$499/month
14-day free trial
  • · Approval workflows & per-market targets
  • · Auto-apply with safety guardrails
  • · Everything in Pro
  • · Priority support
  • · Returns Intelligence across all markets
  • · Up to 5 international markets
Enterprise$949/month
14-day free trial
  • · Competitor pricing intelligence API
  • · Everything in Scale
  • · Priority SLA support
  • · Up to 10 international markets
FreeFree
  • · Line-item profit breakdown per order
  • · Low-margin order alerts
  • · Revenue, profit & margin dashboard
  • · Spot products with missing costs
  • · Track margins on your last 50 orders
  • · Up to 3 cost rules included
Pro$49/month
14-day free trial
  • · All Free features included
  • · Auto-tag low-margin orders in Shopify
  • · Cost rules by product tag
  • · Export order margin data to CSV
  • · Full order history - No limits
  • · Priority Support
Coverage
10 of 11 features91%
5 of 11 features45%
Unique strengths
  • Activity tracking
  • AI insights
  • Custom reports
  • Funnel analysis
  • +2 more
  • Checkout analytics
Analytics
91%10/11
45%5/11
Customer behavior
100%3/3
33%1/3
Marketing and sales
80%4/5
40%2/5
Visuals and reports
100%3/3
67%2/3
641onlybothonly
MarginboostMarginGuard11 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Most Shopify brands selling internationally have no idea which markets are losing them money. Margin Booster connects to your orders and calculates the real profit per country after every cost - returns, shipping, duties, FX fees, and support costs. You get a specific pricing recommendation for every underperforming market, and you can push the fix to Shopify Markets in one click.

MarginGuard shows your true profit per order — not just revenue. Automatically factor in product costs, shipping, payment fees and discounts to calculate real margins. Identify low-margin and loss-making orders instantly, get alerts when profit drops below your targets, and understand which products or discounts are impacting performance.

Key points
  • Country profit dashboard showing real margin after all costs
  • One-click fix pushed directly to Shopify Markets
  • Full audit log of every showing every product that lose money by market
  • See true profit per order with full cost breakdown
  • Automatically include costs, fees and discounts
  • Get alerts for low-margin or loss-making orders
  • Identify your most and least profitable products
Screenshots
connection
dashboardRecomendationreport
MarginGuard - feature image
MarginGuard - Set Smart AlertsMarginGuard - Identify Low MarginMarginGuard - See Your True Profit Per Order

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginboostMarginGuard
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginboostMarginGuard
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginboostMarginGuard
Free planNot listedYes
Lowest paid monthly plan$199/month$49/month(ahead)
Longest free trial14 days14 days
Plans listed42

Listing

MeasureMarginboostMarginGuard
Shopify category rankNot enough data#1249in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 5, 2026May 11, 2026
Languages1English1English
DeveloperEdge Digital SolutionsGuardApps

FAQ

Marginboost and MarginGuard: common questions

Is Marginboost or MarginGuard cheaper?
Only MarginGuard lists a free plan. Paid plans start at $199/month for Marginboost and $49/month for MarginGuard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Marginboost lists 6 the others don’t mention, such as Activity tracking, AI insights, Custom reports, Funnel analysis. MarginGuard lists 1 the others don’t mention, such as Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.