Marginboost vs MarginGuard

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only MarginGuard lists a free plan. Paid plans start at $199/month for Marginboost and $19/month for MarginGuard.
  • Marginboost lists 5 features MarginGuard’s listing doesn’t mention, including Analytics dashboard, Custom dashboards, Custom reports.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Portuguese (Brazil)
  • Japanese
  • +2 more
Launched
Jun 5, 2026
May 26, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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—
Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $199 to $949/month
From $0 to $49/month
Plans
Founding$199/month
14-day free trial
  • · Full access · unlimited markets · early-
Pro$299/month
14-day free trial
  • · Change log with 30-day undo
  • · One-click price sync to Shopify Markets
  • · Real per-country profit after every cost
  • · Smart pricing recommendations
  • · Up to 2 international markets
Scale$499/month
14-day free trial
  • · Approval workflows & per-market targets
  • · Auto-apply with safety guardrails
  • · Everything in Pro
  • · Priority support
  • · Returns Intelligence across all markets
  • · Up to 5 international markets
Enterprise$949/month
14-day free trial
  • · Competitor pricing intelligence API
  • · Everything in Scale
  • · Priority SLA support
  • · Up to 10 international markets
Free trialFree
  • · 30-day trend preview
  • · Basic cost maintenance
  • · Manual ad/refund entry
  • · Promotion risk simulator
  • · Recent order profit
Growth$19/month
  • · Ad/refund CSV import
  • · Bulk cost CSV import
  • · Loss reason breakdown
  • · Profit summaries and trends
  • · SKU profit leaderboard
Scale$49/month
  • · Everything in Growth
  • · High-volume order review
  • · Refund webhook sync
  • · Reserved ad API expansion
  • · Subscription status sync
Coverage
10 of 15 features67%
10 of 15 features67%
Unique strengths
  • Analytics dashboard
  • Custom dashboards
  • Custom reports
  • Lifetime value (LTV)
  • +1 more
  • Benchmarking
  • Forecasting
  • Historical analysis
  • Marketing attribution
  • +1 more
Analytics
67%10/15
67%10/15
Customer behavior
100%3/3
67%2/3
Marketing and sales
80%4/5
80%4/5
Visuals and reports
43%3/7
57%4/7
555onlybothonly
MarginboostMarginGuard15 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Most Shopify brands selling internationally have no idea which markets are losing them money. Margin Booster connects to your orders and calculates the real profit per country after every cost - returns, shipping, duties, FX fees, and support costs. You get a specific pricing recommendation for every underperforming market, and you can push the fix to Shopify Markets in one click.

MarginGuard helps merchants see whether promotions are still profitable. It combines product inputs, packaging, fulfillment, payment fees, discounts, ad spend, refunds, and shipping subsidies into order- and SKU-level margin views. Use the analytics center, profit analysis, simulator, and trend dashboards to spot untracked items, risky promotions, low-margin products, and profit leaks before campaigns go live.

Key points
  • Country profit dashboard showing real margin after all costs
  • One-click fix pushed directly to Shopify Markets
  • Full audit log of every showing every product that lose money by market
  • Track true order profit after discounts, fees, and shipping
  • Maintain product, packaging, and fulfillment costs by variant
  • Review SKU profit rankings and daily profit trends
Screenshots
connection
dashboardRecomendationreport
Cost center for product and variant guardrails
Dashboard showing margin and promotion risk metricsMarginGuard dashboard showing protected profit insightsAnalytics page with profit trends and SKU rankings

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMarginboostMarginGuard
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMarginboostMarginGuard
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMarginboostMarginGuard
Free planNot listedYes
Lowest paid monthly plan$199/month$19/month(ahead)
Longest free trial14 daysNot listed
Plans listed43

Listing

MeasureMarginboostMarginGuard
Shopify category rankNot enough data#823in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 5, 2026May 26, 2026
Languages1English6Chinese (Simplified), Chinese (Traditional), Portuguese (Brazil)
DeveloperEdge Digital SolutionsMarginGuard

FAQ

Marginboost and MarginGuard: common questions

Is Marginboost or MarginGuard cheaper?
Only MarginGuard lists a free plan. Paid plans start at $199/month for Marginboost and $19/month for MarginGuard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Marginboost lists 5 the others don’t mention, such as Analytics dashboard, Custom dashboards, Custom reports, Lifetime value (LTV). MarginGuard lists 5 the others don’t mention, such as Benchmarking, Forecasting, Historical analysis, Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.