Margin Watchdog vs MarginGuard ‑ Profit Tracking

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026 for Margin Watchdog, Oct 13, 2026 for MarginGuard.

The short answer

  • Both list a free plan. Paid plans start at $19/month for Margin Watchdog and $49/month for MarginGuard.
  • MarginGuard lists 5 features Margin Watchdog’s listing doesn’t mention, including Analytics dashboard, Checkout analytics, Cohort analysis.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Operations - Other
  • Analytics
Languages
  • English
  • English
Launched
Nov 11, 2026
May 11, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $19/month
From $0 to $49/month
Plans
FreeFree
  • · 50 Monitored Orders Per Month
  • · Email Alerts
  • · The Daily Digest
Pro$19/month
7-day free trial
  • · Email & Slack Alerts
  • · The Daily Digest
  • · Unlimited Orders
FreeFree
  • · Line-item profit breakdown per order
  • · Low-margin order alerts
  • · Revenue, profit & margin dashboard
  • · Spot products with missing costs
  • · Track margins on your last 50 orders
  • · Up to 3 cost rules included
Pro$49/month
14-day free trial
  • · All Free features included
  • · Auto-tag low-margin orders in Shopify
  • · Cost rules by product tag
  • · Export order margin data to CSV
  • · Full order history - No limits
  • · Priority Support
Coverage
0 of 5 features0%
5 of 5 features100%
Unique strengths
—
  • Analytics dashboard
  • Checkout analytics
  • Cohort analysis
  • Custom dashboards
  • +1 more
Analytics
0%0/5
100%5/5
Customer behavior
0%0/1
100%1/1
Marketing and sales
0%0/2
100%2/2
Visuals and reports
0%0/2
100%2/2
005onlybothonly
Margin WatchdogMarginGuard5 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Margin Watchdog checks every order the moment it arrives. It calculates the real margin after stacked discounts, shipping and payment fees, then tags the order LOSS or LOW_MARGIN when it falls below the floor you set. You get an instant email and Slack alert, and one daily digest at 08:00 in your store's time zone.

MarginGuard shows your true profit per order — not just revenue. Automatically factor in product costs, shipping, payment fees and discounts to calculate real margins. Identify low-margin and loss-making orders instantly, get alerts when profit drops below your targets, and understand which products or discounts are impacting performance.

Key points
  • Real-time margin on every order, after stacked discounts and fees
  • Automatic LOSS and LOW_MARGIN tags on at-risk orders
  • Instant email and Slack alerts the moment an order slips
  • Daily 08:00 digest in your store's time zone
  • See true profit per order with full cost breakdown
  • Automatically include costs, fees and discounts
  • Get alerts for low-margin or loss-making orders
  • Identify your most and least profitable products
Screenshots
Margin Watchdog
Product costs with a missing-cost warningSettings: margin floor, tags and Slack alertsAt-risk orders dashboard with LOSS and LOW_MARGIN tags
MarginGuard - feature image
MarginGuard - Set Smart AlertsMarginGuard - Identify Low MarginMarginGuard - See Your True Profit Per Order

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMargin WatchdogMarginGuard
Detected storesNot publishedNot published
Net store change, 28 daysNot enough data0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMargin WatchdogMarginGuard
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMargin WatchdogMarginGuard
Free planYesYes
Lowest paid monthly plan$19/month(ahead)$49/month
Longest free trial7 days14 days
Plans listed22

Listing

MeasureMargin WatchdogMarginGuard
Shopify category rankNot enough data#1277in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedNov 11, 2026May 11, 2026
Languages1English1English
DeveloperSametDevGuardApps

FAQ

Margin Watchdog and MarginGuard: common questions

Is Margin Watchdog or MarginGuard cheaper?
Both list a free plan. Paid plans start at $19/month for Margin Watchdog and $49/month for MarginGuard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MarginGuard lists 5 the others don’t mention, such as Analytics dashboard, Checkout analytics, Cohort analysis, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026 for Margin Watchdog, Oct 13, 2026 for MarginGuard; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026 for Margin Watchdog, Oct 13, 2026 for MarginGuard. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.