Margin Shield vs True COD Profit

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 16, 2026 for Margin Shield, Oct 28, 2026 for True COD Profit.

The short answer

  • Only True COD Profit lists a free plan. Paid plans start at $9.99/month for Margin Shield and $9.99/month for True COD Profit.
  • Margin Shield lists 3 features True COD Profit’s listing doesn’t mention, including Custom dashboards, Data export, Marketing attribution.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Sep 23, 2026
Sep 22, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
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Detected stores
0active installs
0active installs
Most common store size
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Top countries
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Free options
Free planFree trial
Free planFree trial
Monthly range
From $9.99 to $99.99/month
From $0 to $30/month
Plans
Starter$9.99/month
1-day free trial
  • · 1-day free trial
  • · 500 analyzed orders per month
  • · COD and RTO analytics by city and courie
  • · Contribution profit on every order
  • · Dated cost timeline per product and vari
  • · Immutable per-order cost snapshots
Growth$24.99/month
1-day free trial
  • · 1-day free trial
  • · 2,500 analyzed orders per month
  • · Break-even ROAS and CPA calculator
  • · Custom profit-alert rules
  • · Everything in Starter
  • · Profit Leak Detector on the dashboard
Pro$49.99/month
  • · 10,000 analyzed orders per month
  • · Ad-attributed contribution profit per ca
  • · Campaign profitability versus break-even
  • · Everything in Growth
  • · Priority processing of imports and recal
  • · Profit ROAS after product and ad spend
Advanced$99.99/month
  • · Consolidated profit across all connected
  • · Early access to new features
  • · Everything in Pro
  • · Multi-store roll-up
  • · Priority support
  • · Unlimited analyzed orders
FreeFree
  • · Basic profit report
  • · Meta ad spend tracking
  • · Up to 100 orders/month
Starter$9.99/month
  • · CSV export
  • · Full Reports access
  • · Meta ad spend tracking
  • · Up to 1,000 orders per month
Growth$19.99/month
  • · CSV export
  • · Full Reports access
  • · Meta, Google, TikTok, and Snapchat ads
  • · Up to 2,000 orders per month
Pro$30/month
  • · CSV export
  • · Full Reports access
  • · Meta, Google, TikTok, and Snapchat ads
  • · Unlimited orders
Coverage
5 of 6 features83%
3 of 6 features50%
Unique strengths
  • Custom dashboards
  • Data export
  • Marketing attribution
  • Profit insights
Analytics
83%5/6
50%3/6
Marketing and sales
67%2/3
67%2/3
Visuals and reports
100%3/3
33%1/3
321onlybothonly
Margin ShieldTrue COD Profit6 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

MarginShield calculates contribution profit per order after COGS, shipping, fees, packaging, refunds, returns, RTO losses and ad spend what each sale leaves behind, not just revenue. Each order uses the COGS from its own date, stored as a snapshot, so past reports stay accurate when your figures change. Missing inputs are marked estimated with a Profit Confidence score, never guessed.

Calculates real per-order profit for cash-on-delivery stores. It nets delivery costs (including per-courier rates), return-to-origin losses, packaging, tax, cash handling, and product cost against revenue. Revenue counts only once an order is delivered, so orders still pending or in transit are shown separately instead of inflating your totals. Ad spend can be added to see true net profit after marketing costs.

Key points
  • Real contribution profit on every order, not just revenue minus COGS
  • Past order profit stays accurate when your COGS changes later
  • Flags missing expense data instead of showing a misleading profit number
  • COD and RTO economics by city and courier, ranked by financial loss
  • Calculates true profit per order after delivery, RTO, and product costs
  • Separates realized revenue from orders still pending or in transit
  • Tracks return-to-origin (RTO) rate and its cost automatically
  • Assigns a different delivery cost to each courier automatically
Screenshots
COD and RTO analytics with city profit and RTO rates
Order screen with per-line profit breakdown and confidenceDashboard with contribution profit, margin and profit leaksMarginShield: profit shield with revenue and margin cards
Costs breakdown and net profit breakdown, itemized by line
COD Profit Dashboard showing net profit and revenueReports page showing range metrics, revenue, and net profitOrders list with per-order net profit and delivery status

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMargin ShieldTrue COD Profit
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMargin ShieldTrue COD Profit
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMargin ShieldTrue COD Profit
Free planNot listedYes
Lowest paid monthly plan$9.99/month$9.99/month
Longest free trial1 daysNot listed
Plans listed44

Listing

MeasureMargin ShieldTrue COD Profit
Shopify category rank#733in Analytics#454(ahead)in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 23, 2026Sep 22, 2026
Languages1English1English
DeveloperExpoBirdTrue Cod Profit

FAQ

Margin Shield and True COD Profit: common questions

Is Margin Shield or True COD Profit cheaper?
Only True COD Profit lists a free plan. Paid plans start at $9.99/month for Margin Shield and $9.99/month for True COD Profit. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Margin Shield lists 3 the others don’t mention, such as Custom dashboards, Data export, Marketing attribution. True COD Profit lists 1 the others don’t mention, such as Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 16, 2026 for Margin Shield, Oct 28, 2026 for True COD Profit; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 16, 2026 for Margin Shield, Oct 28, 2026 for True COD Profit. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.