Margin Shield vs ReProfit
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 16, 2026 for Margin Shield, Oct 14, 2026 for ReProfit.
The short answer
- Only ReProfit lists a free plan. Paid plans start at $9.99/month for Margin Shield and $9.99/month for ReProfit.
- Margin Shield lists 4 features ReProfit’s listing doesn’t mention, including Custom dashboards, Data export, Marketing attribution.
Head to head
Starter
- · 1-day free trial
- · 500 analyzed orders per month
- · COD and RTO analytics by city and courie
- · Contribution profit on every order
- · Dated cost timeline per product and vari
- · Immutable per-order cost snapshots
Growth
- · 1-day free trial
- · 2,500 analyzed orders per month
- · Break-even ROAS and CPA calculator
- · Custom profit-alert rules
- · Everything in Starter
- · Profit Leak Detector on the dashboard
Pro
- · 10,000 analyzed orders per month
- · Ad-attributed contribution profit per ca
- · Campaign profitability versus break-even
- · Everything in Growth
- · Priority processing of imports and recal
- · Profit ROAS after product and ad spend
Advanced
- · Consolidated profit across all connected
- · Early access to new features
- · Everything in Pro
- · Multi-store roll-up
- · Priority support
- · Unlimited analyzed orders
Free
- · Full profit dashboard
- · No store sync
- · Session only — nothing saved
- · Upload Excel / CSV
Starter
- · AI data assistant
- · Data saved / history kept
- · Live sync + real COGS
- · Net profit after COGS, fees & tax
- · Your Shopify store (1 connector slot)
Pro
- · AI data assistant
- · Dead capital + traffic
- · Live sync + real COGS
- · Shopify + eBay (2 connector slots)
- · Unified cross-channel views
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarginShield calculates contribution profit per order after COGS, shipping, fees, packaging, refunds, returns, RTO losses and ad spend what each sale leaves behind, not just revenue. Each order uses the COGS from its own date, stored as a snapshot, so past reports stay accurate when your figures change. Missing inputs are marked estimated with a Profit Confidence score, never guessed.
Revenue is a top-line number. ReProfit subtracts goods sold, transaction and payment fees, shipping, taxes, discounts and refunds from every order, so your dashboard shows what you actually keep. Set a value per item to get gross and net margin by product, variant and collection. Track net profit across months, quarters and year to date, and compare periods side by side.
- Real contribution profit on every order, not just revenue minus COGS
- Past order profit stays accurate when your COGS changes later
- Flags missing expense data instead of showing a misleading profit number
- COD and RTO economics by city and courier, ranked by financial loss
- Net profit per order after COGS, fees, taxes, discounts and refunds
- True gross and net margin by product, variant and collection
- Historical P&L: compare months, quarters and year to date
- Refunds and discounts subtracted, not hidden in top-line sales
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margin Shield |  ReProfit |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Margin Shield | ReProfit |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Margin Shield | ReProfit |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 1 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Margin Shield | ReProfit |
|---|---|---|
| Shopify category rank | #733 | #606(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 23, 2026 | Aug 3, 2026 |
| Languages | 1 | 1 |
| Developer | ExpoBird | YourStoreMatters |
FAQ
Margin Shield and ReProfit: common questions
- Is Margin Shield or ReProfit cheaper?
- Only ReProfit lists a free plan. Paid plans start at $9.99/month for Margin Shield and $9.99/month for ReProfit. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Margin Shield lists 4 the others don’t mention, such as Custom dashboards, Data export, Marketing attribution, ROAS. ReProfit lists 3 the others don’t mention, such as Custom reports, Historical analysis, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 16, 2026 for Margin Shield, Oct 14, 2026 for ReProfit; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 16, 2026 for Margin Shield, Oct 14, 2026 for ReProfit. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.