Margin Protector vs MarginGuard ‑ Tariff Alerts

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only Margin Protector lists a free plan. Paid plans start at $9.99/month for Margin Protector and $29/month for MarginGuard.
  • Margin Protector lists 7 features MarginGuard’s listing doesn’t mention, including Analytics, Bulk editing, Custom pricing.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Pricing optimization
  • Pricing optimization
Languages
  • English
  • English
Launched
Jul 6, 2026
Jun 25, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $9.99/month
From $29 to $59/month
Plans
FreeFree
  • · Dashboard overview
  • · Discount impact analyzer
  • · Email support
  • · Margin protection rules (warning mode)
  • · Product cost management & Shopify COGS
  • · View smart recommendations
Pro$9.99/month
7-day free trial
  • · Analytics dashboard
  • · Custom checkout warning & blocked banner
  • · Dedicated support
  • · Discount previews live to the calculator
  • · Everything in Free
  • · Real-time checkout enforcement
Starter$29/month
7-day free trial
Growth$59/month
7-day free trial
Coverage
8 of 8 features100%
1 of 8 features13%
Unique strengths
  • Analytics
  • Bulk editing
  • Custom pricing
  • Dashboards
  • +3 more
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Pricing optimization
100%8/8
13%1/8
Monitoring
100%4/4
25%1/4
Pricing management
100%4/4
0%0/4
710onlybothonly
Margin ProtectorMarginGuard8 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Discount tools control the inputs — a percent off, a code cap, a schedule — but don't check whether the order stays profitable once shipping, fees, and stacked discounts apply. Margin Protector calculates true margin on every cart at checkout using your product costs and the cart's actual discounts, shipping, and fees.

Tariffs and duty rates change without warning, and the morning they do, some products quietly sell below your target margin. MarginGuard watches US and EU duty schedules (USITC HTS, Section 301/232/122, EU TARIC) and resolves the real import duty on each SKU from its HS code, origin, and unit cost. When a rate change pushes a product under your margin, you get the affected SKUs and the exact price to recover.

Key points
  • Block or warn on checkouts that fall below your minimum margin.
  • Choose between warn-only or hard-block modes for unsafe checkouts.
  • Simulate a discount before launching it to see the margin impact.
  • Audit every product's current margin in a single dashboard.
  • Resolves each SKU's true duty: USITC HTS base plus Section 301, 232, and 122
  • Flags any product whose margin falls below your target after a rate change
  • Hands you the exact price to charge to restore your target margin per SKU
Screenshots
Dashboard showing profit protected, total blocked checkouts
Image shows bulk margin audit table and margin rule settingsImage showing full app features of profit margin appDiscount simulator screen showing a discount percentage input
How MarginGuard works: connect, watch duties, reprice
The exact price to charge to restore your target marginMarginGuard email alert when a tariff pushes a SKU underwaterTariff exposure table showing real duty and reprice per SKU

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMargin ProtectorMarginGuard
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMargin ProtectorMarginGuard
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMargin ProtectorMarginGuard
Free planYesNot listed
Lowest paid monthly plan$9.99/month(ahead)$29/month
Longest free trial7 days7 days
Plans listed22

Listing

MeasureMargin ProtectorMarginGuard
Shopify category rank#350(ahead)in Pricing optimization#366in Pricing optimization
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 6, 2026Jun 25, 2026
Languages1English1English
DeveloperWrapDevsMarginGuard

FAQ

Margin Protector and MarginGuard: common questions

Is Margin Protector or MarginGuard cheaper?
Only Margin Protector lists a free plan. Paid plans start at $9.99/month for Margin Protector and $29/month for MarginGuard. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Margin Protector lists 7 the others don’t mention, such as Analytics, Bulk editing, Custom pricing, Dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.