Margin Owl ‑ Pricing Monitor vs MarginWise
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Margin Owl, Oct 13, 2026 for MarginWise.
The short answer
- Paid plans start at $19/month for Margin Owl and $5/month for MarginWise.
- MarginWise lists 2 features Margin Owl’s listing doesn’t mention, including Data export, Historical analysis.
Head to head
Starter
Beta Launch
- · Custom expenses and costs
- · Live profit and expense dashboard
- · Multi-year trends
- · Profit by order, product, type, & more
- · Unlimited orders, 4 years of history
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePricing and promo errors are easy to miss when you're running a busy catalog with discounts across the store — and a customer usually finds them before you do. Margin Owl gives you one place to scan your catalog for prices below cost, stacked discounts, and other pricing issues — so you can spot problems in minutes instead of combing through reports manually.
See exactly which products actually make money, and how your margins trend over time by product, category, and more. MarginWise saves you time by automating your cost tracking to quickly show you what you're keeping.
- Find overlapping promotions and unintended discount stacking
- Identify promotions that push products below cost
- Catch products priced below cost or with missing prices
- Detect large price changes that differ from your usual pricing
- Track how all your KPI's are trending in a clutter free dashboard.
- P&L reports summarized by day, week, month, quarter and year.
- Easy setup for COGS, shipping cost, transaction fees, and more.
- Detailed profit reports by order, product, type, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margin Owl |  MarginWise |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Margin Owl | MarginWise |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Margin Owl | MarginWise |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19/month | $5/month(ahead) |
| Longest free trial | 21 days | 14 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Margin Owl | MarginWise |
|---|---|---|
| Shopify category rank | Not enough data | #1505 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 5, 2026 | Apr 6, 2026 |
| Languages | 1 | 1 |
| Developer | Margin Owl LLC | AutoEase |
FAQ
Margin Owl and MarginWise: common questions
- Is Margin Owl or MarginWise cheaper?
- Paid plans start at $19/month for Margin Owl and $5/month for MarginWise. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginWise lists 2 the others don’t mention, such as Data export, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Margin Owl, Oct 13, 2026 for MarginWise; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Margin Owl, Oct 13, 2026 for MarginWise. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.