Margin Owl ‑ Pricing Monitor vs MarginTruth
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Only MarginTruth lists a free plan. Paid plans start at $19/month for Margin Owl and $29/month for MarginTruth.
- Margin Owl lists 1 features MarginTruth’s listing doesn’t mention, including Custom reports.
Head to head
Starter
MarginTruth Free
MarginTruth
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePricing and promo errors are easy to miss when you're running a busy catalog with discounts across the store — and a customer usually finds them before you do. Margin Owl gives you one place to scan your catalog for prices below cost, stacked discounts, and other pricing issues — so you can spot problems in minutes instead of combing through reports manually.
MarginTruth breaks your month's margin down term by term, and every term names the Shopify field it came from and the time it was read. A term Shopify does not report is declared missing, never counted as zero, and the total holding it is marked incomplete. Every order is reconciled against the net amount Shopify publishes for it, and the gap is shown instead of absorbed.
- Find overlapping promotions and unintended discount stacking
- Identify promotions that push products below cost
- Catch products priced below cost or with missing prices
- Detect large price changes that differ from your usual pricing
- Every term names the Shopify field it came from and when it was read
- A missing unit cost is declared missing, with the product it concerns
- The gap with Shopify's published net is shown, instead of absorbed
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margin Owl |  MarginTruth |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Margin Owl | MarginTruth |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Margin Owl | MarginTruth |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $29/month |
| Longest free trial | 21 days | Not listed |
| Plans listed | 1 | 2 |
Listing
| Measure | Margin Owl | MarginTruth |
|---|---|---|
| Shopify category rank | Not enough data | #1637 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 5, 2026 | Sep 10, 2026 |
| Languages | 1 | 1 |
| Developer | Margin Owl LLC | AppCreator |
FAQ
Margin Owl and MarginTruth: common questions
- Is Margin Owl or MarginTruth cheaper?
- Only MarginTruth lists a free plan. Paid plans start at $19/month for Margin Owl and $29/month for MarginTruth. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Margin Owl lists 1 the others don’t mention, such as Custom reports. MarginTruth lists 1 the others don’t mention, such as Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.