Margin Insight vs Master Margins
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Margin Insight, Nov 7, 2026 for Master Margins.
The short answer
- Only Master Margins lists a free plan. Paid plans start at $9/month for Margin Insight and $19.99/month for Master Margins.
- Margin Insight lists 1 features Master Margins’s listing doesn’t mention, including Reports.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Display products with margin issues
Pro
- · Advanced margin analytics and reports
FREE
- · Overhead tracking
- · Product pricing calculator
- · Saved suppliers
- · Up to 10 saved products
- · Up to 25 materials
Premium
- · Bulk sync to update all listings in one
- · CSV export
- · Priority support
- · Saved pricing history
- · Sync unlimited variants per product
Pro
- · Material dependency recalculations
- · Shopify price sync
- · Sync up to 5 variants per product
- · Unlimited materials
- · Unlimited saved products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop Losing Money on Unprofitable Products. See your real profit per product in seconds. Margin Insight shows margins, costs, and net profit in a clear dashboard — and instantly flags products that are hurting your bottom line. Update pricing in bulk, fix margin issues fast, and make smarter decisions backed by real numbers. Built for merchants who want full control over profitability — not just revenue.
MasterMargins helps merchants price products profitably instead of guessing. Save materials and monthly overhead once, and every product cost updates automatically. Build a full cost breakdown per product and variant, see the suggested price for your target margin, and sync it to Shopify with one click. When a material cost changes, affected products are flagged for review so pricing stays accurate.
- Visual Analytics Dashboard: Graphs and tables for clear margin insights.
- Margin Issue Tracker: flags products with potential profit problems.
- Quick Product Update Link: Easily modify product info to optimize margins.
- Save materials and monthly overhead once — product cost updates automatically
- See a full cost breakdown per product, including materials, labor, and overhead.
- Get the suggested price needed to hit your target margin on every product.
- Price every size and color combination individually, with shared materials.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margin Insight |  Master Margins |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Margin Insight | Master Margins |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Margin Insight | Master Margins |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $19.99/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Margin Insight | Master Margins |
|---|---|---|
| Shopify category rank | #252 | #157(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 23, 2025 | Aug 4, 2026 |
| Languages | 2 | 1 |
| Developer | Abstraktion | Trendy Fabrics |
FAQ
Margin Insight and Master Margins: common questions
- Is Margin Insight or Master Margins cheaper?
- Only Master Margins lists a free plan. Paid plans start at $9/month for Margin Insight and $19.99/month for Master Margins. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Margin Insight lists 1 the others don’t mention, such as Reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Margin Insight, Nov 7, 2026 for Master Margins; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Margin Insight, Nov 7, 2026 for Master Margins. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.