Margin Insight vs MarginHawk
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Margin Insight, Oct 13, 2026 for MarginHawk.
The short answer
- Only MarginHawk lists a free plan. Paid plans start at $9/month for Margin Insight and $14.99/month for MarginHawk.
- MarginHawk lists 9 features Margin Insight’s listing doesn’t mention, including Analytics, Analytics dashboard, Bulk editing.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Display products with margin issues
Pro
- · Advanced margin analytics and reports
Free
- · Automatic Shopify catalog sync
- · Configurable margin and fee assumptions
- · Flagged Products view
- · Inline cost editing, auto-recalc
- · Margin health dashboard
- · Per-product margin calculation
MarginHawk Pro
- · Bulk COGS upload via CSV
- · CSV export of margin analysis
- · Flagged Products view
- · Inline cost editing, auto-recalc
- · Margin health dashboard
- · Safe Discount calculator per product
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop Losing Money on Unprofitable Products. See your real profit per product in seconds. Margin Insight shows margins, costs, and net profit in a clear dashboard — and instantly flags products that are hurting your bottom line. Update pricing in bulk, fix margin issues fast, and make smarter decisions backed by real numbers. Built for merchants who want full control over profitability — not just revenue.
MarginHawk analyzes every product in your catalog and calculates the real margin on each variant, factoring in your costs, transaction fees, and shipping. It flags products that are unprofitable, at risk, or missing cost data.
- Visual Analytics Dashboard: Graphs and tables for clear margin insights.
- Margin Issue Tracker: flags products with potential profit problems.
- Quick Product Update Link: Easily modify product info to optimize margins.
- Margin health for every product in your catalog.
- Flagged list of products that are unprofitable or below target margin.
- Maximum safe discount per product before margin drops below your target.
- Bulk-update COGS for many products via a single CSV upload.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margin Insight |  MarginHawk |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Margin Insight | MarginHawk |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Margin Insight | MarginHawk |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $14.99/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | Margin Insight | MarginHawk |
|---|---|---|
| Shopify category rank | #252 | #235(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 23, 2025 | May 28, 2026 |
| Languages | 2 | 1 |
| Developer | Abstraktion | Bright Kit Studio |
FAQ
Margin Insight and MarginHawk: common questions
- Is Margin Insight or MarginHawk cheaper?
- Only MarginHawk lists a free plan. Paid plans start at $9/month for Margin Insight and $14.99/month for MarginHawk. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- MarginHawk lists 9 the others don’t mention, such as Analytics, Analytics dashboard, Bulk editing, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Margin Insight, Oct 13, 2026 for MarginHawk; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Margin Insight, Oct 13, 2026 for MarginHawk. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.