Margeny ‑ Profit Analytics vs MarginLens ‑ AI Powered
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for Margeny, Oct 13, 2026 for MarginLens.
The short answer
- Paid plans start at $29/month for Margeny and $9.99/month for MarginLens.
- Margeny lists 4 features MarginLens’s listing doesn’t mention, including Cohort analysis, Lifetime value (LTV), Purchase tracking.
Head to head
Starter
- · Customer LTV and cohorts
- · P&L with ad spend (Meta, Google, TikTok)
- · Profit per order: COGS,fees,shipping...
- · Up to 500 orders/month
- · Weekly profit report and anomaly alerts
Growth
- · Customer LTV and cohorts
- · P&L with ad spend (Meta, Google, TikTok)
- · Profit per order: COGS,fees,shipping...
- · Up to 2,500 orders/month
- · Weekly profit report and anomaly alerts
Scale
- · Customer LTV and cohorts
- · P&L with ad spend (Meta, Google, TikTok)
- · Profit per order: COGS,fees,shipping...
- · Up to 10,000 orders/month
- · Weekly profit report and anomaly alerts
Starter
- · 14-day free trial
- · 3 AI analyses per day
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
Growth
- · 10 AI analyses per day
- · 14-day free trial
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
Unlimited
- · 14-day free trial
- · Bulk cost CSV import
- · CSV export
- · Cost breakdown per product
- · One-click price updates
- · Real margin calculator
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost analytics tools show revenue, but revenue is not profit. Margeny calculates your actual profit by combining your Shopify orders with product costs, payment fees, shipping costs, refunds, and advertising spend from Meta, Google, and TikTok. Product costs are read automatically from Shopify.
Your sale price isn't your profit. After Shopify fees, payment processing, shipping, returns, and ad spend — the real number is often a shock. MarginLens - AI Powered shows your true margin per product, automatically. Get instant health ratings, AI-powered profit coaching, dead stock alerts, order-level profit tracking, one-click price updates, and weekly email digests. Connect in one click. Enter costs once.
- True profit per order: COGS, payment fees, shipping, and refunds included
- Daily P&L with Meta, Google, and TikTok ad spend, MER, and profit after ads
- Costs synced from Shopify, with per-variant overrides and bulk CSV upload
- Customer lifetime value, repeat rate, and cohort retention heatmap
- - True profit margin calculator
- - AI-powered profit improvement recommendations
- - One-click price updates
- - Dead stock detection and liquidation tools
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Margeny |  MarginLens |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Margeny | MarginLens |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Margeny | MarginLens |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | $9.99/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Margeny | MarginLens |
|---|---|---|
| Shopify category rank | #870(ahead) | #1480 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 30, 2026 | May 14, 2026 |
| Languages | 1 | 1 |
| Developer | margeny.com | LensWork Studio |
FAQ
Margeny and MarginLens: common questions
- Is Margeny or MarginLens cheaper?
- Paid plans start at $29/month for Margeny and $9.99/month for MarginLens. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Margeny lists 4 the others don’t mention, such as Cohort analysis, Lifetime value (LTV), Purchase tracking, ROAS. MarginLens lists 3 the others don’t mention, such as AI insights, Custom reports, Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for Margeny, Oct 13, 2026 for MarginLens; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for Margeny, Oct 13, 2026 for MarginLens. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.