Maitch AI Search & Discovery vs SmartMatch: AI Search & Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Only SmartMatch lists a free plan. Paid plans start at $29.99/month for Maitch AI Search & Discovery and $9.99/month for SmartMatch.
- Maitch AI Search & Discovery lists 8 features SmartMatch’s listing doesn’t mention, including Custom filters, Custom ranking, Filter display.
Head to head
Growth
Pro
Free
- · 1 per week manual product sync
- · Up to 50 products
Starter
- · 3 per week manual product sync
- · Up to 500 products
Growth
- · 5 per week manual product sync
- · Up to 5,000 products
Pro
- · Unlimited manual product sync
- · Unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMaitch AI Search & Discovery adds an intelligent product discovery widget to your storefront. Instead of basic keyword search, shoppers describe what they're looking for in their own words, compare products side by side, and get personalized results that improve with every interaction.
SmartMatch uses AI to match customers to the products they’ll love. Create preference forms, sync your catalog, and let AI do the matching. Add AI-powered search, product page upsells, and cart upsells to your theme in minutes - no coding required. Every recommendation updates automatically as your catalog changes.
- Natural language search. Shoppers type what they want in their own words
- Pairwise comparison. Side-by-side product comparisons
- Style refinement. Refine results with natural language
- Find similar. One click to find visually and stylistically similar products.
- AI Form Recommendations
- Semantic Product Search
- Smart Product Page Upsells
- Cart Upsells That Make Sense
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Maitch AI Search & Discovery |  SmartMatch |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Maitch AI Search & Discovery | SmartMatch |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Maitch AI Search & Discovery | SmartMatch |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29.99/month | $9.99/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 4 |
Listing
| Measure | Maitch AI Search & Discovery | SmartMatch |
|---|---|---|
| Shopify category rank | #286 | #235(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 21, 2026 | May 4, 2026 |
| Languages | 1 | 1 |
| Developer | Maitch Inc | Astrid Web Technology LLP |
FAQ
Maitch AI Search & Discovery and SmartMatch: common questions
- Is Maitch AI Search & Discovery or SmartMatch cheaper?
- Only SmartMatch lists a free plan. Paid plans start at $29.99/month for Maitch AI Search & Discovery and $9.99/month for SmartMatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Maitch AI Search & Discovery lists 8 the others don’t mention, such as Custom filters, Custom ranking, Filter display, Personalized search. SmartMatch lists 3 the others don’t mention, such as Conversion tracking, Image search, Search bar. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.