Maitch AI Search & Discovery vs novasearch AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Maitch AI Search & Discovery, Oct 13, 2026 for novasearch AI.
The short answer
- Paid plans start at $29.99/month for Maitch AI Search & Discovery and $49/month for novasearch AI.
- Maitch AI Search & Discovery lists 10 features novasearch AI’s listing doesn’t mention, including AI insights, Behavior insights, Custom filters.
Head to head
Growth
Pro
Starter
- · 1000 Product Capacity: Full AI indexing
- · Essential Visual Analysis: 1 image scan
- · Real-time Product Sync: Update any time
- · Semantic Understanding: Find everything
- · Unlimited Search Volume: No success tax
Grow
- · 5000 Product Capacity: Built for growing
- · All Starter Features Included
- · Deep Visual Analysis: 3 images scan
- · Images: Let users upload references
- · New Features: Priority Early Access
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMaitch AI Search & Discovery adds an intelligent product discovery widget to your storefront. Instead of basic keyword search, shoppers describe what they're looking for in their own words, compare products side by side, and get personalized results that improve with every interaction.
Novasearch helps customers find products by understanding the intent behind their searches. Instead of relying on exact keywords, the app uses AI to match meanings and handle natural-language requests. This allows merchants to provide a more intuitive discovery experience and deliver relevant results automatically.
- Natural language search. Shoppers type what they want in their own words
- Pairwise comparison. Side-by-side product comparisons
- Style refinement. Refine results with natural language
- Find similar. One click to find visually and stylistically similar products.
- Processes multi-item queries in a single search for faster discovery.
- Continues processing complex search requests even if a shopper leaves.
- Interprets conversational requests to accurately match customer intent.
- Automatically syncs with your catalog to keep search results up to date.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Maitch AI Search & Discovery |  novasearch AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Maitch AI Search & Discovery | novasearch AI |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Maitch AI Search & Discovery | novasearch AI |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29.99/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Maitch AI Search & Discovery | novasearch AI |
|---|---|---|
| Shopify category rank | #286 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 21, 2026 | May 8, 2026 |
| Languages | 1 | 1 |
| Developer | Maitch Inc | Superfeedback |
FAQ
Maitch AI Search & Discovery and novasearch AI: common questions
- Is Maitch AI Search & Discovery or novasearch AI cheaper?
- Paid plans start at $29.99/month for Maitch AI Search & Discovery and $49/month for novasearch AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Maitch AI Search & Discovery lists 10 the others don’t mention, such as AI insights, Behavior insights, Custom filters, Custom ranking. novasearch AI lists 4 the others don’t mention, such as Custom dashboards, Exclude results, Search bar, Synonym groups. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Maitch AI Search & Discovery, Oct 13, 2026 for novasearch AI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Maitch AI Search & Discovery, Oct 13, 2026 for novasearch AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.