Mailsoftly vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Mailsoftly, Nov 9, 2026 for Shopify Messaging.
The short answer
- Only Mailsoftly lists a free plan.
- Mailsoftly lists 15 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails.
Head to head
Email marketing made for commerce
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 1 User
- · 2,000 Email Sends/Month
- · Basic Contact Segmentation
- · Drag & Drop Email Editor
- · No Credit Card Required
- · Open & Click Reporting
BASIC
- · 24/7 System Support
- · 40,000 Email Sends/Month
- · Basic Email Scheduling
- · Forms & Landing Pages
- · Import & Export Contacts
- · Remove Mailsoftly Branding
BUSINESS
- · 150,000 Email Sends/Month
- · 3 User
- · Advanced AI Features
- · Basic Email Automation
- · Bulk Actions & Newsletters
- · Domain Authentication
PREMIUM
- · 300,000 Email Sends/Month
- · 5 User
- · Advanced Behavioral Targeting
- · Advanced Email Automation
- · Dedicated IP Address
- · Priority Phone Support
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMailsoftly is an email marketing and automation platform for growing stores that want newsletters, welcome flows, abandoned checkout reminders, and automation without enterprise complexity. Sync your customers, segment by purchase history, design campaigns in a drag-and-drop editor with industry email templates, and track opens, clicks, and revenue from one dashboard.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Generate engaging emails and subject lines instantly with our AI-powered writer.
- Recover lost sales with automated Abandoned Cart and Welcome Series workflows.
- Contact Segmentation: Group contacts by interests for targeted campaigns.
- Combine Email and SMS marketing in one platform to maximize your reach.
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mailsoftly |  Shopify Messaging |
|---|---|---|
| Detected stores | Not published | 109 |
| Net store change, 28 days | 0 | +3 |
| Stores added, 28 days | Not enough data | 7 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Japan, Hong Kong |
Reviews
| Measure | Mailsoftly | Shopify Messaging |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 4,816 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | Mailsoftly | Shopify Messaging |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $49/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Mailsoftly | Shopify Messaging |
|---|---|---|
| Shopify category rank | #283 | #12(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 3, 2026 | Apr 14, 2020 |
| Languages | 3 | 20 |
| Developer | Mailsoftly | Shopify |
FAQ
Mailsoftly and Shopify Messaging: common questions
- Is Mailsoftly or Shopify Messaging cheaper?
- Only Mailsoftly lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Mailsoftly lists 15 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages. Shopify Messaging lists 14 the others don’t mention, such as Abandoned cart, Analytics, Browse abandonment, Cart emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Mailsoftly, Nov 9, 2026 for Shopify Messaging; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Mailsoftly, Nov 9, 2026 for Shopify Messaging. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.