Mailsoftly vs Sender Email Marketing & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Mailsoftly, Nov 9, 2026 for Sender Email Marketing & SMS.
The short answer
- Only Mailsoftly lists a free plan. Paid plans start at $49/month for Mailsoftly and $9/month for Sender Email Marketing & SMS.
- Sender Email Marketing & SMS lists 29 features Mailsoftly’s listing doesn’t mention, including Abandoned cart, Analytics, Cart emails.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 1 User
- · 2,000 Email Sends/Month
- · Basic Contact Segmentation
- · Drag & Drop Email Editor
- · No Credit Card Required
- · Open & Click Reporting
BASIC
- · 24/7 System Support
- · 40,000 Email Sends/Month
- · Basic Email Scheduling
- · Forms & Landing Pages
- · Import & Export Contacts
- · Remove Mailsoftly Branding
BUSINESS
- · 150,000 Email Sends/Month
- · 3 User
- · Advanced AI Features
- · Basic Email Automation
- · Bulk Actions & Newsletters
- · Domain Authentication
PREMIUM
- · 300,000 Email Sends/Month
- · 5 User
- · Advanced Behavioral Targeting
- · Advanced Email Automation
- · Dedicated IP Address
- · Priority Phone Support
Free Forever
- · 14-day Pro trial
- · 2,500 subscribers, 15,000 emails/month
- · Contains Sender branding
- · Popups & Signup forms
- · Segmentation
- · Transactional emails
Standard
- · A/B testing & Experiments
- · Ecommerce reports
- · Everything in Free, plus:
- · Multi-user access
- · No Sender branding
- · SMS and MMS messaging
Professional
- · Animated countdown timers
- · Dedicated IP address available
- · Everything in Standard, plus:
- · Performance by group & email provider
- · SMS credits
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMailsoftly is an email marketing and automation platform for growing stores that want newsletters, welcome flows, abandoned checkout reminders, and automation without enterprise complexity. Sync your customers, segment by purchase history, design campaigns in a drag-and-drop editor with industry email templates, and track opens, clicks, and revenue from one dashboard.
You get tools for every stage of the customer journey. Turn visitors into subscribers with exit-intent popups and other forms. Welcome new leads, recover carts, and follow up after every purchase with automated flows. Segment customers by purchase history so each offer fits, and build campaigns quickly with drag-and-drop templates that pull in your products.
- Generate engaging emails and subject lines instantly with our AI-powered writer.
- Recover lost sales with automated Abandoned Cart and Welcome Series workflows.
- Contact Segmentation: Group contacts by interests for targeted campaigns.
- Combine Email and SMS marketing in one platform to maximize your reach.
- Create high-converting emails with premade templates and drag-and-drop builder.
- Send promotional SMS message or newsletter with just a few clicks.
- Automate email & SMS workflows with time or activity triggered drip campaigns.
- Send the right message to the right crowd with segmentation & personalization.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Mailsoftly |  Sender Email Marketing & SMS |
|---|---|---|
| Detected stores | Not published | 578 |
| Net store change, 28 days | 0 | +7 |
| Stores added, 28 days | Not enough data | 7 |
| Big-brand share | Not enough data | 5% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Mailsoftly | Sender Email Marketing & SMS |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 18 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Mailsoftly | Sender Email Marketing & SMS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $49/month | $9/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Mailsoftly | Sender Email Marketing & SMS |
|---|---|---|
| Shopify category rank | #283 | #23(ahead) |
| Shopify App Charts | Not on this week’s charts | #13 in Email marketing |
| Built for Shopify | No | No |
| Launched | Jun 3, 2026 | Aug 18, 2022 |
| Languages | 3 | 3 |
| Developer | Mailsoftly | Sender.net |
FAQ
Mailsoftly and Sender Email Marketing & SMS: common questions
- Is Mailsoftly or Sender Email Marketing & SMS cheaper?
- Only Mailsoftly lists a free plan. Paid plans start at $49/month for Mailsoftly and $9/month for Sender Email Marketing & SMS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Mailsoftly lists 7 the others don’t mention, such as A/B testing, AI generation, Back-in-stock emails, Product recommendations. Sender Email Marketing & SMS lists 29 the others don’t mention, such as Abandoned cart, Analytics, Cart emails, Cart recovery. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Mailsoftly, Nov 9, 2026 for Sender Email Marketing & SMS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Mailsoftly, Nov 9, 2026 for Sender Email Marketing & SMS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.