MailerLite Email Automation vs VitaeMail ‑ Email Automator

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for MailerLite Email Automation, Oct 13, 2026 for VitaeMail.

The short answer

  • Both list a free plan. Paid plans start at $12/month for MailerLite Email Automation and $10/month for VitaeMail.
  • MailerLite Email Automation lists 14 features VitaeMail’s listing doesn’t mention, including A/B testing, AI generation, APIs and webhooks.

Head to head

Detected stores

MailerLite Email Automation: 9
VitaeMail: —

App Store reviews

MailerLite Email Automation: 26
VitaeMail: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Build pro email templates, pop-ups, capture leads and more

—
Categories
  • Email marketing
  • Email marketing
Languages
  • English
  • English
Launched
Jun 3, 2022
May 13, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
9active installs
  • IceWalls
  • Glass Bangers Hockey
  • The Kintsugi Project
  • Kuntur EU
  • Felt
+4 more
0active installs
Most common store size
11-50 products44%
—
Top countries
  • United States33%
  • Netherlands22%
  • Germany11%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012AprAugNovFebJunSepOctMailerLite Email Automation: 1 reviews in April 2024MailerLite Email Automation: 2 reviews in June 2024MailerLite Email Automation: 2 reviews in August 2024MailerLite Email Automation: 1 reviews in September 2024MailerLite Email Automation: 1 reviews in November 2024MailerLite Email Automation: 1 reviews in January 2025MailerLite Email Automation: 1 reviews in February 2025MailerLite Email Automation: 2 reviews in March 2025MailerLite Email Automation: 1 reviews in June 2025MailerLite Email Automation: 1 reviews in July 2025MailerLite Email Automation: 1 reviews in September 2025MailerLite Email Automation: 1 reviews in October 2025
MailerLite Email AutomationVitaeMailCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $25/month
From $0 to $10/month
Plans
FreeFree
  • · 2 user seats
  • · 2,500 monthly emails
  • · 24/7 Email & chat support (for 14 days)
  • · Free for up to 250 subscribers
Comfort$12/month
14-day free trial
  • · 24/7 Email support
  • · 3 users
  • · 5,000 monthly emails
  • · For up to 500 subscribers
Power$25/month
14-day free trial
  • · 24/7 Live chat & email support
  • · For up to 500 subscribers
  • · Unlimited monthly emails
  • · Unlimited users
FreeFree
  • · Basic email templates
  • · Email analytics dashboard
  • · Order confirmation automation
  • · Up to 500 emails per month
Starter$10/month
15-day free trial
  • · Abandoned cart recovery emails
  • · All email templates and automation flows
  • · Open and click tracking analytics
  • · Priority email support
  • · Up to 5,000 emails per month
Coverage
19 of 20 features95%
6 of 20 features30%
Unique strengths
  • A/B testing
  • AI generation
  • APIs and webhooks
  • Consent collection
  • +10 more
  • Promotions
Email marketing
95%19/20
30%6/20
Campaign types
89%8/9
33%3/9
Managing campaigns
100%11/11
27%3/11
1451onlybothonly
MailerLite Email AutomationVitaeMail20 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools.

VitaeMail - Email Automator Pro connects your Shopify store to Amazon SES for reliable email delivery. Create automated flows for order confirmations, shipping updates, and abandoned cart recovery. Build beautiful responsive templates, track opens and clicks, and run marketing campaigns. DKIM, SPF, and DMARC authentication keeps your emails out of spam.

Key points
  • Sync and store your Shopify customers and newsletter subscribers in MailerLite.
  • Import products directly from your Shopify store to your MailerLite account.
  • Send your customers automated messages and abandoned cart emails.
  • Track revenue and see how your emails directly affect sales.
  • Automated email flows for orders, shipping, and abandoned cart recovery
  • Amazon SES integration for deliverability and inbox placement
  • Track email opens, clicks, bounces, and complaints in real time
  • Responsive MJML email templates with live preview editor
Screenshots
MailerLite product import
MailerLite Shopify integrationMailerLite DashboardMailerLite Shopify integration
Automations
TemplatesAnalyticsMenue

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMailerLite Email AutomationVitaeMail
Detected stores9as of Nov 9, 2026Not published
Net store change, 28 days−1estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Animals & Pet SuppliesNot published
Top store countriesUnited States, Netherlands, GermanyNot published

Reviews

MeasureMailerLite Email AutomationVitaeMail
App Store rating2.4 ★Not published
App Store reviews26Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMailerLite Email AutomationVitaeMail
Free planYesYes
Lowest paid monthly plan$12/month$10/month(ahead)
Longest free trial14 days15 days
Plans listed32

Listing

MeasureMailerLite Email AutomationVitaeMail
Shopify category rank#231(ahead)in Email marketing#321in Email marketing
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 3, 2022May 13, 2026
Languages1English1English
DeveloperMailerLiteMiodrag Vuin

FAQ

MailerLite Email Automation and VitaeMail: common questions

Is MailerLite Email Automation or VitaeMail cheaper?
Both list a free plan. Paid plans start at $12/month for MailerLite Email Automation and $10/month for VitaeMail. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
MailerLite Email Automation lists 14 the others don’t mention, such as A/B testing, AI generation, APIs and webhooks, Consent collection. VitaeMail lists 1 the others don’t mention, such as Promotions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for MailerLite Email Automation, Oct 13, 2026 for VitaeMail; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for MailerLite Email Automation, Oct 13, 2026 for VitaeMail. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.